This copywriting book contains all the essential elements that must exist in an effective sales letter to pull money or get the call to action you want from prospects. This could be to subscribe to your list, share your content or even buy it now!This book is aimed at starting copywriting students and business owners who want better results through effective copywriting skills and best practices. Especially now that a lot of marketing is going on in social media, email, our websites - writing effective copy is a must to prosper!This is a book for anyone writing or approving copy: copywriters, account managers, creative directors, freelance writers, and advertising managers. Even entrepreneurs and managers of the brand. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.Sneak peak from the book:Writing Persuasive ContentHow to Spot Good Copy vs Bad CopyWebsite Product CopywritingLanding Page CopywritingEmail MarketingCrafting Effective Email Marketing CopySales Page CopywritingUnderstanding Your ProspectsHeadline EssentialsTypes of HeadlinesSubheadings/Sub-HeadlineCopywriting Mistakes to AvoidHow to Become a Well-Paid CopywriterAnd much more...Take action right away to write better content. Improve your copywriting skills so you can maximize your conversions by downloading this book. 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/168351/bk_acx0_168351_sample.mp3. Digital audiobook in aax.
You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well. The gatekeeper in any blog's success is the title. Fail with that and nothing else matters. It is the same with any print advertising and direct mail marketing. The Niagara torrent of information unleashed by the Internet has changed the way we interact with information. People scan today, giving you 1.5 seconds (more on that later) to grab their attention before they are gone. Your title must immediately seduce them and make them want more. That is true not only with titles but with content as well. You must adjust your style, words, and layout to the new normal of reading to keep people after they open your blog or email. In this book you'll learn some surefire style and content methods to hold your readers. People have changed, and so must writers. Here is how to do it. How will this audio help you? You will learn: 63 powerful ways to craft a title people will want to open, read, like, and share 19 surprising mistakes in titles and pictures you must avoid Golden words in your title that boost readership How to design your blog's layout to satisfy readers' new normal expectations Proven lessons from advertising and direct mail research to grab readers and keep them What's inside: Analysis of 22 common words, phrases, and symbols, rated from one to five stars Analysis of types of promises made by your title Analysis of the power of odd vs. even numbers and the length of your title Analysis of 'hot words' used alone and in groups that bring in readers How to put these lessons into practice 1. Language: English. Narrator: Berkeley Pickell. Audio sample: http://samples.audible.de/bk/acx0/065346/bk_acx0_065346_sample.mp3. Digital audiobook in aax.
If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level. * Introduces essential conceptual strategies and key writing techniques for result-driven copy * Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing * Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration * Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more * Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies * Includes supplementary website an instructor's manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
GENERATE MORE LEADS AND HIGHER SALES-WITHOUT COLD CALLING! Salespeople everywhere are learning the hard way that cold calling just doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first-century customers. But today's consumers have no patience for the sales pitch-that is, if they even answer the phone at all. There has to be an easier way to find more and better prospects-and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high-pressure tactics and closing speeches everyone is sick of. This cutting-edge guide will bring your sales methods into the future, without the cold call. Plus, you'll learn how to: * Craft a unique message and get it out to the masses * Use e-mail to land prospects you wouldn't get over the phone * Use direct mail techniques that still work * Build a Web site and drive traffic to it * Maintain ongoing contact with prospects * Use newsletters to get the word out * Write a blog to attract qualified prospects automatically * Get free publicity from the media * Think like an independent consultant, not a sales rep * Develop and deliver a powerful sales proposal Cold calling isn't just ineffective; it's outdated. Never Cold Call Again will show you how to tap into the power of modern marketing to increase your prospects and boost your sales-without even picking up the phone!
Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to Market ideas Write proposals Generate enthusiasm for research Deliver presentations Explain a design Organize a project team Coordinate meetings Create technical reports and specifications Focusing on the three critical communication needs of engineering professionals&#8216;speaking, writing, and listening the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are- eight headlines that work--and how to use them- eleven ways to make your copy more readable- fifteen ways to open a sales letter- the nine characteristics of successful print ads- how to build a successful freelance copywriting practice- fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, 'The Copywriter's Handbook' remains the ultimate guide for people who write or work with copy. 'I don't know a single copywriter whose work would not be improved by reading this book.' --David Ogilvy
THE CONSULTANT'S GUIDE TO PROPOSAL WRITING Third Edition When clients make the decision to hire you, they are putting more than money on the line. They are also putting their company's future and its reputation in your hands. That's why your success depends on your ability to gain prospective clients' complete confidence, not only in the solutions you offer, but in you -your capabilities and character. In this latest edition of his bestselling guide, Herman Holtz-the 'Consultant's Consultant'-shows that the most effective means of doing this is with a strategic, well-written proposal. But that's only part of the picture. He also shows you why and how a winning proposal, when correctly used, is an indispensable tool for forging lasting relationships with clients and increasing income. The first book devoted exclusively to this critical consulting skill, The Consultant's Guide to Proposal Writing takes you through all of the steps involved in researching, planning, designing, writing, and presenting winning proposals. Drawing upon nearly three decades of experience as a successful consultant to both government and Fortune 500 companies, Herman Holtz shares everything he knows about what clients really want to see in a proposal and how to give it to them. He also provides valuable tips on effective language and design, what information to include and what to leave out, how not to undersell or oversell yourself, and how to generate interest in additional and future services. This Third Edition has been thoroughly updated to cover all of the important technological advances that have occurred since the last edition, as well as important new trends in the consulting markets themselves. You'll find a new chapter on how to market yourself in cyberspace via Web sites, e-mail, and other online resources, plus a new section on the latest in desktop publishing technology and how to make the most of it. This edition also features guidance for the growing numbers of consultants specializing in proposal writing, and for professional writers who would like to add proposal writing to the services they offer clients. The Consultant's Guide to Proposal Writing, Third Edition gives you everything you need to know to simplify one of the most difficult consulting jobs-winning clients. From America's foremost expert on consulting, a complete guide to developing winning proposals A winning proposal is more than just a statement of proposed consulting services. An effective, well-crafted proposal is a valuable marketing tool that can: * Win new clients * Generate new business from established ones * As much as double your income! In this updated Third Edition of America's #1 consultant's guide to proposal writing, Herman Holtz -the 'Consultant's Consultant' -tells you everything you need to know to research, design, write, present, and get the most out of winning proposals. He tells you what clients are really looking for in proposals and how to give it to them. And he shows you how to: * Get the most out of the latest desktop publishing technology * Market yourself via the Web, e-mail, and other online vehicles * Find and tap key online research sources * Discover the keys to creativity * Avoid common errors in proposals * Safeguard your proposal against piracy * Solve the problem of page-limited proposals * Develop cost, technical, presentation, and competitor strategies * Sell to the government * Make the bid vs. no-bid analysis and decision
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention&#8212;and sell more products. Among the tips revealed are &#8226; eight headlines that work&#8212;and how to use them &#8226; eleven ways to make your copy more readable &#8226; fifteen ways to open a sales letter &#8226; the nine characteristics of successful print ads &#8226; how to build a successful freelance copywriting practice &#8226; fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter&#8217;s Handbook remains the ultimate guide for people who write or work with copy. &#8220;I don&#8217;t know a single copywriter whose work would not be improved by reading this book.&#8221; &#8212;David Ogilvy