Angebote zu "Usage" (13 Treffer)

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Internet Usage and Internet Advertising
79,00 € *
ggf. zzgl. Versand

Internet advertising is a very fast growing area which is providing companies a new channel of communication that can create closer yet more cost effective relationships with customers in sales, marketing and customer support. As consumers perceptions and attitudes toward Internet advertising are prominent factors affecting their buying behavior, this study has delineated this area for a detailed investigation by examining the relationship between demographics, Internet usage patterns, and attitudes toward Internet advertising. The present study explains comprehensively software professionals attitudes toward Internet advertising in the light of pros and cons of five different forms of Internet advertisements such as pop-up, banner, e-mail, floating and interstitial. The study considered software professionals as a sample because of their nature of job, high browsing skills, and income. The survey was conducted in India which is at fourth place in Internet users population. Thus, the results of the study would be useful to online marketers and advertisers in formulating appropriate marketing strategies so as to exploit fully the vast potential of Internet media.

Anbieter: Dodax
Stand: 03.04.2020
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Electronic Commerce
45,00 € *
ggf. zzgl. Versand

Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail.

Anbieter: Dodax
Stand: 03.04.2020
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Data mining and data based direct marketing act...
25,90 CHF *
zzgl. 3,50 CHF Versand

Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Växjö University (School of Management and Economics), course: International Business Environment, 40 entries in the bibliography, language: English, abstract: Widespread changes within business environments in recent years has demanded acquisitions of new tools that are more skilled to cope with new challenges and demands in business. Advances in computer technologies, higher accessibility of computer associated tools and decreased prices of general computer-related products are reasons enough for at least considerations about higher usage of new technologies. Particularly in direct marketing activities discussed technology is called Data Mining. Companies are faced with hosts of data collected in their data repositories. Of course, companies want to make use of their data and aim to discover interesting patterns of knowledge within their data repositories. Direct marketers which can be involved in catalogue marketing, telemarketing or widely known direct-mail marketing are intensive users of Data Mining Technologies. Because of that, the authors strive to do research concerning reasons for and advantages and disadvantages with using Data Mining as support for direct marketing activities. Chapter 1 deals with general information for the reader as support for delving into the topic. The included problem discussion finishes with the final problem formulation of this thesis. Chapter 2 is about the Methodology which includes considerations of Gummesson. The following theoretical part is divided into two major parts, Data Mining and Direct Marketing, which underpin the whole thesis. The authors want to inform the reader about important and sophisticated contents concerning both Data Mining and Direct Marketing. Without overloading the implementations about Data Mining and Direct Marketing, the authors conduct the reader to essential and detailed aspects of both fields for understanding the intentions. The empirical part contains a short introduction to each company within the thesis, and short summaries of the interviews conducted. In the following analysis part the authors have created a model to make the possible uses of Data Mining more understandable to the reader. Furthermore, this part contains an analysis of the interviews in relation to the topic at hand and the theories used. In the conclusions the authors answer their research question, namely; what are the main advantages and disadvantages of Data Mining as support to Direct Marketing activities? In the absolute end of the thesis the authors criticise their own work and give suggestions for further research within the topic.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Guideline to increase efficiency of E-Mail comm...
21,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: The usage of E-Mails as a rather new means of communication has increased steadily since its inception in 1971. Whether for private or business matters, the increasing im-portance and coherently high amount of E-Mail communication can be problematic: Important information gets lost in too much communication. Especially for project management, due to limited time and resources as well as having the right information at the right time shared with the right persons, it has become vital to use E-Mails efficiently. Therefore the inherent question is, what efficient E-Mail communication is and how it can be increased in project management? Most of the recent literature about project management does not provide an integrated guide considering communicational aspects in project management and classic commu-nication theories. Furthermore none of the project management literature is focusing on e-mail communication in particular. This paper has the objective to provide a guideline to increase efficiency of E-Mail communication in projects by integrating communicational aspects of the project man-agement theory and of the general communications theory. The objective is therefore not to create a handbook for a universally applicable E-Mail. Due to the length restrictions of this paper intercultural influences are not considered. To allow a better understanding of the guideline it is necessary to reach a common un-derstanding of the theories underlying. Therefore the paper is separated into a theoreti-cal and a practical part: The objective of the theoretical part is to create a common understanding of the theories used for the creation of the guideline: As two different areas of theory are used, the theoretical part is carried out in two parts as well: The first one explains the 'communi-cation square' by Schulz von Thun. The communication model by Schulz von Thun delivers an explanation on how different layers of communication generally influence the communication itself. The second one is a consolidation of selected literature on project management: The project management theories provide a framework for communication within pro-jects with special regard to the objectives and key aspects of communication in projects. The objective of the practical part is to conclude both theories into an integrated guide-line: The claim of this guideline is to create an understanding of how the different elements of an E-Mail can affect its efficiency.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Internet Usage and Internet Advertising
130,00 CHF *
ggf. zzgl. Versand

Internet advertising is a very fast growing area which is providing companies a new channel of communication that can create closer yet more cost effective relationships with customers in sales, marketing and customer support. As consumers' perceptions and attitudes toward Internet advertising are prominent factors affecting their buying behavior, this study has delineated this area for a detailed investigation by examining the relationship between demographics, Internet usage patterns, and attitudes toward Internet advertising. The present study explains comprehensively software professionals' attitudes toward Internet advertising in the light of pros and cons of five different forms of Internet advertisements such as pop-up, banner, e-mail, floating and interstitial. The study considered software professionals as a sample because of their nature of job, high browsing skills, and income. The survey was conducted in India which is at fourth place in Internet users' population. Thus, the results of the study would be useful to online marketers and advertisers in formulating appropriate marketing strategies so as to exploit fully the vast potential of Internet media.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Advanced Web Metrics with Google Analytics
40,00 CHF *
ggf. zzgl. Versand

Packed with insider tips and tricks, this how-to guide is fullyrevised to cover the latest version of Google Analytics and showsyou how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metricswith Google Analytics is the perfect book for marketers,vendors, consultants, and Webmasters who want to learn theinstallation, configuration, tracking techniques, and bestpractices of Google Analytics.* Google Analytics is a free tool that measures Web siteeffectiveness and helps users better understand how web siteperformance; this book is a detailed usage guide written by one ofthe software's original creators* Explains what filters keep data accurate, how to measure Flashusage and tag for e-mail marketing, and what visitor segmentationprovides the most useful feedback* Examines principles and practices of Web analytics, then showshow to use GA's reports and how to track dynamic Web pages,banners, outgoing links, and contact forms* Discusses advanced setups for configuring goals and filters,how to integrate GA with third-party systems, and how to leveragethe new APIAdvanced Web Metrics with Google Analytics, SecondEdition is valuable for both novice and experienced users ofGoogle Analytics.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Advanced Web Metrics with Google Analytics
40,00 CHF *
ggf. zzgl. Versand

Packed with insider tips and tricks, this how-to guide is fullyrevised to cover the latest version of Google Analytics and showsyou how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metricswith Google Analytics is the perfect book for marketers,vendors, consultants, and Webmasters who want to learn theinstallation, configuration, tracking techniques, and bestpractices of Google Analytics.* Google Analytics is a free tool that measures Web siteeffectiveness and helps users better understand how web siteperformance; this book is a detailed usage guide written by one ofthe software's original creators* Explains what filters keep data accurate, how to measure Flashusage and tag for e-mail marketing, and what visitor segmentationprovides the most useful feedback* Examines principles and practices of Web analytics, then showshow to use GA's reports and how to track dynamic Web pages,banners, outgoing links, and contact forms* Discusses advanced setups for configuring goals and filters,how to integrate GA with third-party systems, and how to leveragethe new APIAdvanced Web Metrics with Google Analytics, SecondEdition is valuable for both novice and experienced users ofGoogle Analytics.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Data mining and data based direct marketing act...
17,50 € *
zzgl. 3,00 € Versand

Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Växjö University (School of Management and Economics), course: International Business Environment, 40 entries in the bibliography, language: English, abstract: Widespread changes within business environments in recent years has demanded acquisitions of new tools that are more skilled to cope with new challenges and demands in business. Advances in computer technologies, higher accessibility of computer associated tools and decreased prices of general computer-related products are reasons enough for at least considerations about higher usage of new technologies. Particularly in direct marketing activities discussed technology is called Data Mining. Companies are faced with hosts of data collected in their data repositories. Of course, companies want to make use of their data and aim to discover interesting patterns of knowledge within their data repositories. Direct marketers which can be involved in catalogue marketing, telemarketing or widely known direct-mail marketing are intensive users of Data Mining Technologies. Because of that, the authors strive to do research concerning reasons for and advantages and disadvantages with using Data Mining as support for direct marketing activities. Chapter 1 deals with general information for the reader as support for delving into the topic. The included problem discussion finishes with the final problem formulation of this thesis. Chapter 2 is about the Methodology which includes considerations of Gummesson. The following theoretical part is divided into two major parts, Data Mining and Direct Marketing, which underpin the whole thesis. The authors want to inform the reader about important and sophisticated contents concerning both Data Mining and Direct Marketing. Without overloading the implementations about Data Mining and Direct Marketing, the authors conduct the reader to essential and detailed aspects of both fields for understanding the intentions. The empirical part contains a short introduction to each company within the thesis, and short summaries of the interviews conducted. In the following analysis part the authors have created a model to make the possible uses of Data Mining more understandable to the reader. Furthermore, this part contains an analysis of the interviews in relation to the topic at hand and the theories used. In the conclusions the authors answer their research question, namely; what are the main advantages and disadvantages of Data Mining as support to Direct Marketing activities? In the absolute end of the thesis the authors criticise their own work and give suggestions for further research within the topic.

Anbieter: Thalia AT
Stand: 03.04.2020
Zum Angebot
Guideline to increase efficiency of E-Mail comm...
11,30 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: The usage of E-Mails as a rather new means of communication has increased steadily since its inception in 1971. Whether for private or business matters, the increasing im-portance and coherently high amount of E-Mail communication can be problematic: Important information gets lost in too much communication. Especially for project management, due to limited time and resources as well as having the right information at the right time shared with the right persons, it has become vital to use E-Mails efficiently. Therefore the inherent question is, what efficient E-Mail communication is and how it can be increased in project management? Most of the recent literature about project management does not provide an integrated guide considering communicational aspects in project management and classic commu-nication theories. Furthermore none of the project management literature is focusing on e-mail communication in particular. This paper has the objective to provide a guideline to increase efficiency of E-Mail communication in projects by integrating communicational aspects of the project man-agement theory and of the general communications theory. The objective is therefore not to create a handbook for a universally applicable E-Mail. Due to the length restrictions of this paper intercultural influences are not considered. To allow a better understanding of the guideline it is necessary to reach a common un-derstanding of the theories underlying. Therefore the paper is separated into a theoreti-cal and a practical part: The objective of the theoretical part is to create a common understanding of the theories used for the creation of the guideline: As two different areas of theory are used, the theoretical part is carried out in two parts as well: The first one explains the 'communi-cation square' by Schulz von Thun. The communication model by Schulz von Thun delivers an explanation on how different layers of communication generally influence the communication itself. The second one is a consolidation of selected literature on project management: The project management theories provide a framework for communication within pro-jects with special regard to the objectives and key aspects of communication in projects. The objective of the practical part is to conclude both theories into an integrated guide-line: The claim of this guideline is to create an understanding of how the different elements of an E-Mail can affect its efficiency.

Anbieter: Thalia AT
Stand: 03.04.2020
Zum Angebot