Fed up with poor results from your mail campaigns? Want more responses? Lost for a better direct mail marketing strategy? Need more revenue? You can do all. By making your direct mail marketing campaigns simply stunning. This book gives you the formula to make mail matter. In an age of 'digital everything', you need to ensure that 'old snail mail' works as people really do like getting real mail! This is the ultimate direct mail marketing book for even the smallest of businesses (but large corporations can benefit!) Revitalize your campaigns using great postal mail; create compelling, powerful messages that sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most. This is the first book in the 'Competitiveness Series' specifically crafted to create and sustain your new superior competitive performance. The series combines to give you your three 'pillars' - Advantage, Offer, and a remarkable Edge: 'The Triple Lock of Competitiveness™'. Why listen to Direct? Direct! helps you create & deploy enhanced mailing - crafting simple, effective, and engaging written comms that achieve better market engagement & revenue improvement. David James Hood wrote the important business books Competitive SME & The Marketing Manifesto and Direct! is the first in the new Competitiveness Series to help you rapidly revitalize your direct mail marketing and make it powerful and effective. Although this book works for email too, David focuses on improving the tried, tested, and trusted means to communicate: direct post. 1. Language: English. Narrator: Jim Raposa. Audio sample: http://samples.audible.de/bk/acx0/069513/bk_acx0_069513_sample.mp3. Digital audiobook in aax.
Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish. As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit. This program covers issues like: Making direct mail work for you. The challenges of direct mail marketing. Timing: how and when to mail effectively. What a successful direct mail package contains. The right mailing list. Testing: the key to designing a powerful package. Writing effective direct mail copy. Graphics: the attention getter. Coding and measuring direct mail response. Promoting your newsletter. Your own mail order business. 1. Language: English. Narrator: Nido Qubein. Audio sample: http://samples.audible.de/bk/ntgl/000359/bk_ntgl_000359_sample.mp3. Digital audiobook in aax.
Emails are replacing regular mail from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it is also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world. No doubt emails are being used to distribute newsletters, promotional mails, and other stuff. How then would you be able to round up email addresses to send that marketing mail you have? Here is where an opt-in list comes in. An opt-in list is a directory of email addresses you can send mail to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You would not want your readers to be mostly male if you are selling lipstick, right? A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target marketing. 1. Language: English. Narrator: Andrew Morantz. Audio sample: http://samples.audible.de/bk/acx0/056588/bk_acx0_056588_sample.mp3. Digital audiobook in aax.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors' Marketing series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. As a marketer, properly utilizing the various mediums can be difficult when there are continuous changes that make it tough to determine what is effective, affordable, and appropriate for a particular audience. Many of the mediums can be used to achieve marketing goals, however, advertisers must become adept at being fluid and embracing the unknown. In this audiobook, a former advertising executive and marketing MBA will provide an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns, or instances that have been experienced or observed. You’ll learn about:Print, TV, and digital advertisingWord-of-mouth campaignsExperiential advertisingTips for direct mail advertisingAnd more!Consider this a crash course in marketing 101 for the 21st century! 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/130009/bk_acx0_130009_sample.mp3. Digital audiobook in aax.
Does online marketing sounds complicated to you? Or perhaps you already have an idea but you're not entirely sure where to actually start from? I totally get it! There are indeed many different methods of marketing something online, be it a product, service, or business. You are about to discover how to maximize 13 proven online marketing strategies to get more customers and get more exposure (and profits of course) for your brand, business, product, or service. The book Online Marketing is a all-in-one packed beginner's guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one suits better you and your needs. This alone will save you time and energy (and of course money) that would have otherwise be spent on the wrong marketing channels. So, do your research properly, decide and commit on the strategy of your choice and of course keep track of everything so you can later evaluate your return on investment (ROI). Here Is A Quick Preview Of What's Inside....#1 Blogging#2 Article Marketing#3 Podcasting#4 Kindle Marketing#5 E-Mail Marketing#6 Content Marketing#7 Forum Marketing#8 Social Media Marketing#9 Video marketing#10 PPC Advertising#11 Search Engine marketing#12 Press Release Marketing#13 Online Classified Advert Marketing 1. Language: English. Narrator: Steve Peck. Audio sample: http://samples.audible.de/bk/acx0/153200/bk_acx0_153200_sample.mp3. Digital audiobook in aax.
The digital media world is changing drastically. Constantly emerging technology not only changes our access to information, but also how we connect and collaborate internationally. A comprehensive guide to internet marketing, new media laws, and modern consumer research is in the Digital Marketing Upgrade 2020. This discusses simple, informative, and entertaining concerns such as internet marketing, social media, Facebook, web marketing, corporate marketing, e-mail marketing, success marketing, and customer engagement. Throughout today's digital world, digital marketing faces many obstacles, and enterprises must stay in the forefront of innovations and communication strategies to help them reach their targets. After all, other businesses compete for attention that have glossed over advertising when browsing the Internet. Communication channels are often obstructed and it is more difficult than ever to reach the target audience. Here is a рrеvіеw оf whаt уоu wіll lеаrn:Grеаt wауѕ dіgіtаl mаrkеtіng cаn hеlр your businessMarketing trеndѕ dіgіtаl fоr уоu 2020 shоuld knоwEffective dіgіtаl mаrkеtіng tасtісѕ and strategies іn 2020 and bеуоndUѕіng to dіgіtаl mаrkеtіng strаtеgу imрасt tо increase marketingTірѕ fоr implementing a sоlіd dіgіtаl mаrkеtіng strаtеgуWays tо improve your dіgіtаl mаrkеtіng strаtеgу 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/206081/bk_acx0_206081_sample.mp3. Digital audiobook in aax.
Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video - and rocketed to success Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cultlike fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire. 1. Language: English. Narrator: Julie Eickhoff. Audio sample: http://samples.audible.de/bk/adbl/032960/bk_adbl_032960_sample.mp3. Digital audiobook in aax.
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. 1. Language: English. Narrator: Barry Abrams. Audio sample: http://samples.audible.de/bk/tant/014201/bk_tant_014201_sample.mp3. Digital audiobook in aax.
Do you want to increase your business revenue? Would you like more word-of-mouth recommendations? How about increasing returns on your marketing dollar spending? If you answered yes for any of the above, keep reading.Far too many businesses spam their customers with unnecessary emails that just end in the trash, wasting a lot of time and money with very little to show in return!Customers hit “unsubscribe”, tune out your carefully-crafted messages, and start thinking of your business not as an ally or friend but as a nuisance! But what if there were another way? What if you could outshine your competition and shift the paradigm from annoying junk mail to consistent, high-quality content?With more than 200 billion emails sent every day, there’s no better way to communicate important information to your customers while simultaneously learning more about how to engage them.And with this Email Marketing bundle, it’s never been easier to implement easy and inexpensive marketing strategies that will have a huge impact on your business!You’ll discover:How to avoid the marketing pitfalls that wreck other businesses’ credibilityThe five simple steps you need to start email marketing as a championThe ingenious marketing tactic to help your business see incredible gains in no timeHow to become an authority and the power it will give you and your organizationThe four critical tips for improving your metrics (that the experts won’t tell you)The 21 simple tools you can use to increase trust and engagement with your email listEssential tips for making every email you send more effective, from welcome messages to keeping customers from hitting “unsubscribe"And much, much moreGet your business off to the right start using one of the most powerful marketing tools available online today. No matter what level you’re at, you’ll be able to pick up 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/127566/bk_acx0_127566_sample.mp3. Digital audiobook in aax.