Erscheinungsdatum: 08.05.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: E-business Value Creation from a Resource-Based Perspective, Titelzusatz: A Review of the Last Decade of Empirical Research, Autor: Raphaeli, Orit // Berman, Sigal // Fink, Lior, Verlag: Now Publishers Inc, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Mail Order, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 82, Informationen: Paperback, Gewicht: 140 gr, Verkäufer: averdo
Erscheinungsdatum: 08/2008, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: A Comparative Study of Research Methodology, Titelzusatz: A comparison of paper based surveys delivered via direct mail with web based surveys delivered via email using a sample population of engineers., Autor: Lightfoot William, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 136, Informationen: Paperback, Gewicht: 219 gr, Verkäufer: averdo
Does online marketing sounds complicated to you? Or perhaps you already have an idea but you're not entirely sure where to actually start from? I totally get it! There are indeed many different methods of marketing something online, be it a product, service, or business. You are about to discover how to maximize 13 proven online marketing strategies to get more customers and get more exposure (and profits of course) for your brand, business, product, or service. The book Online Marketing is a all-in-one packed beginner's guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one suits better you and your needs. This alone will save you time and energy (and of course money) that would have otherwise be spent on the wrong marketing channels. So, do your research properly, decide and commit on the strategy of your choice and of course keep track of everything so you can later evaluate your return on investment (ROI). Here Is A Quick Preview Of What's Inside....#1 Blogging#2 Article Marketing#3 Podcasting#4 Kindle Marketing#5 E-Mail Marketing#6 Content Marketing#7 Forum Marketing#8 Social Media Marketing#9 Video marketing#10 PPC Advertising#11 Search Engine marketing#12 Press Release Marketing#13 Online Classified Advert Marketing 1. Language: English. Narrator: Steve Peck. Audio sample: http://samples.audible.de/bk/acx0/153200/bk_acx0_153200_sample.mp3. Digital audiobook in aax.
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. 1. Language: English. Narrator: Barry Abrams. Audio sample: http://samples.audible.de/bk/tant/014201/bk_tant_014201_sample.mp3. Digital audiobook in aax.
You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well. The gatekeeper in any blog's success is the title. Fail with that and nothing else matters. It is the same with any print advertising and direct mail marketing. The Niagara torrent of information unleashed by the Internet has changed the way we interact with information. People scan today, giving you 1.5 seconds (more on that later) to grab their attention before they are gone. Your title must immediately seduce them and make them want more. That is true not only with titles but with content as well. You must adjust your style, words, and layout to the new normal of reading to keep people after they open your blog or email. In this book you'll learn some surefire style and content methods to hold your readers. People have changed, and so must writers. Here is how to do it. How will this audio help you? You will learn: 63 powerful ways to craft a title people will want to open, read, like, and share 19 surprising mistakes in titles and pictures you must avoid Golden words in your title that boost readership How to design your blog's layout to satisfy readers' new normal expectations Proven lessons from advertising and direct mail research to grab readers and keep them What's inside: Analysis of 22 common words, phrases, and symbols, rated from one to five stars Analysis of types of promises made by your title Analysis of the power of odd vs. even numbers and the length of your title Analysis of 'hot words' used alone and in groups that bring in readers How to put these lessons into practice 1. Language: English. Narrator: Berkeley Pickell. Audio sample: http://samples.audible.de/bk/acx0/065346/bk_acx0_065346_sample.mp3. Digital audiobook in aax.
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain. Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites. A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it. Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/002325/bk_acx0_002325_sample.mp3. Digital audiobook in aax.
Are you planning an online business that it doesn’t need any IT experience and skills to get started? Are you tired of your nine-to-five job? Would you like to spend more time with your family? Is generating money when you sleep what you are looking for? Then keep listening.…Amazon FBA is the right business for you!Here are some of the most important topics of the book:Introduction to Fulfillment by Amazon along with the advantages and disadvantages of the programIntroduction to A9 algorithm and systematic explanation about all the factors that impact the search results. We will have a brief discussion about 24 factors that influence A9 algorithms.Explanation about FBA fees and a section about the sign-up process of Amazon FBA. It also consists of sections talking about the prerequisites of the Amazon FBA process.Negotiation with Alibaba suppliers along with an e-mail templateA chapter discussing all the marketing techniques. There is also a section about social media networking.A separate section about keyword research and an exclusive section covering a PPC ad strategy. A brief section about shipping the products along with a near description to foreign shipping.Sections about finding profitable products, anti-counterfeiting, and roadmap to private-labeled products.Are you worried about how you will do it? Don’t be! This book is tailor-made for you!This is a complete package to master the Amazon FBA business. What are you waiting for?Scroll up and click the "Buy Now" button now! 1. Language: English. Narrator: Geoffrey Boyes. Audio sample: http://samples.audible.de/bk/acx0/186220/bk_acx0_186220_sample.mp3. Digital audiobook in aax.
If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.
Direct mail, as one of the most internationally utilized marketing tools, has been brought into our daily life for years, no matter where you live. And with the development of printing technologies, especially digital printing, different levels of variable data now can be embedded into print media to greatly increase marketing Return on Investment (ROI), which has been proved by many research papers and reports. Since China enters World Trade Organization (WTO), there are tremendous amount of business and economic activities are taking place in this influential, as well as mysterious country and the number is still dramatically increasing. So how is the current state of direct mail in China? What kind of direct mail exists, who is the frequent user and how direct mails are produced? This book combines research data, interview details conducted with worldwide advertising agency and printing service provides, and thorough data analysis and comparisons to help you get a wide spectrum of insights into Chinese direct mail market, or anyone who may be considering utilizing direct mail for marketing endeavors in China.