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Lightfoot William: A Comparative Study of Resea...
53,29 € *
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Erscheinungsdatum: 08/2008, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: A Comparative Study of Research Methodology, Titelzusatz: A comparison of paper based surveys delivered via direct mail with web based surveys delivered via email using a sample population of engineers., Autor: Lightfoot William, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 136, Informationen: Paperback, Gewicht: 219 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 03.04.2020
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Online Marketing: The Definitive Beginner's Gui...
9,95 € *
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Does online marketing sounds complicated to you? Or perhaps you already have an idea but you're not entirely sure where to actually start from? I totally get it! There are indeed many different methods of marketing something online, be it a product, service, or business. You are about to discover how to maximize 13 proven online marketing strategies to get more customers and get more exposure (and profits of course) for your brand, business, product, or service. The book Online Marketing is a all-in-one packed beginner's guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one suits better you and your needs. This alone will save you time and energy (and of course money) that would have otherwise be spent on the wrong marketing channels. So, do your research properly, decide and commit on the strategy of your choice and of course keep track of everything so you can later evaluate your return on investment (ROI). Here Is A Quick Preview Of What's Inside....#1 Blogging#2 Article Marketing#3 Podcasting#4 Kindle Marketing#5 E-Mail Marketing#6 Content Marketing#7 Forum Marketing#8 Social Media Marketing#9 Video marketing#10 PPC Advertising#11 Search Engine marketing#12 Press Release Marketing#13 Online Classified Advert Marketing 1. Language: English. Narrator: Steve Peck. Audio sample: http://samples.audible.de/bk/acx0/153200/bk_acx0_153200_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.04.2020
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The Copywriter's Handbook, Third Edition: A Ste...
9,95 € *
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened  This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. 1. Language: English. Narrator: Barry Abrams. Audio sample: http://samples.audible.de/bk/tant/014201/bk_tant_014201_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.04.2020
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7.5 Secrets to a Successful Blog , Hörbuch, Dig...
9,95 € *
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You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well. The gatekeeper in any blog's success is the title. Fail with that and nothing else matters. It is the same with any print advertising and direct mail marketing. The Niagara torrent of information unleashed by the Internet has changed the way we interact with information. People scan today, giving you 1.5 seconds (more on that later) to grab their attention before they are gone. Your title must immediately seduce them and make them want more. That is true not only with titles but with content as well. You must adjust your style, words, and layout to the new normal of reading to keep people after they open your blog or email. In this book you'll learn some surefire style and content methods to hold your readers. People have changed, and so must writers. Here is how to do it. How will this audio help you? You will learn: 63 powerful ways to craft a title people will want to open, read, like, and share 19 surprising mistakes in titles and pictures you must avoid Golden words in your title that boost readership How to design your blog's layout to satisfy readers' new normal expectations Proven lessons from advertising and direct mail research to grab readers and keep them What's inside: Analysis of 22 common words, phrases, and symbols, rated from one to five stars Analysis of types of promises made by your title Analysis of the power of odd vs. even numbers and the length of your title Analysis of 'hot words' used alone and in groups that bring in readers How to put these lessons into practice 1. Language: English. Narrator: Berkeley Pickell. Audio sample: http://samples.audible.de/bk/acx0/065346/bk_acx0_065346_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.04.2020
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Socialnomics: How Social Media Transforms the W...
9,95 € *
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A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain. Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites. A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it. Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/002325/bk_acx0_002325_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.04.2020
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Effective Copywriting Strategy - for Money & Sa...
9,95 € *
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If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.04.2020
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Responsive Fundraising (eBook, ePUB)
17,95 € *
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Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis. Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing and event fundraising to drive donations. In the early 2000s, with the introduction of social media, smartphones and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. They could read curated news about issues they cared about, research program results and even collect information about nonprofit employees. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up. The number of donors-to-nonprofits is falling year after year. Institutional trust is at an all time low. And burnout from fundraisers continues to climb. If nonprofits don't make a fundamental shift right now, they risk their own future, plus the future of their beneficiaries. Responsive Fundraising outlines the simple solution for nonprofit fundraisers everywhere. Using real-world examples from leading nonprofits, Responsive Fundraising explains how to take the personalized, donor-centric, connection-building practices most fundraisers reserve for major donors and scale them to work for all donors using The Responsive Framework. The Responsive Framework is an ever-evolving cycle where fundraisers listen, connect and suggest giving options to each individual donor based on what they care about most. When responsive fundraisers listen first, they are able to communicate in a way that prioritizes the donor experience. They remain open to feedback, stay curious about the motivations and values of donors and seek new ways to evolve with donors. Once they've learned about the passions of each donor, responsive nonprofits aim to connect with every donor in a way that honors their needs and preferences. Responsive fundraisers consider donor interests, preferred communication channels, and their individual donor journey to ensure that each outreach happens at the exact right time, with the exact right message so that the donor feels deeply connected to the cause. Finally, responsive fundraising empowers nonprofits to make personalized generosity suggestions based on what they've learned from each donor. Gift asks are driven by donor passions and intentional timing rather than arbitrary nonprofit campaign deadlines. Responsive fundraisers also know that modern donors need to be treated as more than an ATM. They have so much to offer than money. Modern donors want to be close to the cause and leverage their social capital, expertise and time to increase impact. When responsive nonprofits suggest, they are providing an opportunity for the donor to join the cause in a way that matters most to them. As the cycle repeats, nonprofits start to see better donor relationships with each individual donor, increased generosity, and, most importantly, a greater impact on the causes they care most about. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they'll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving will give your nonprofit the best path forward.

Anbieter: buecher
Stand: 03.04.2020
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Responsive Fundraising (eBook, ePUB)
17,95 € *
ggf. zzgl. Versand

Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis. Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing and event fundraising to drive donations. In the early 2000s, with the introduction of social media, smartphones and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. They could read curated news about issues they cared about, research program results and even collect information about nonprofit employees. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up. The number of donors-to-nonprofits is falling year after year. Institutional trust is at an all time low. And burnout from fundraisers continues to climb. If nonprofits don't make a fundamental shift right now, they risk their own future, plus the future of their beneficiaries. Responsive Fundraising outlines the simple solution for nonprofit fundraisers everywhere. Using real-world examples from leading nonprofits, Responsive Fundraising explains how to take the personalized, donor-centric, connection-building practices most fundraisers reserve for major donors and scale them to work for all donors using The Responsive Framework. The Responsive Framework is an ever-evolving cycle where fundraisers listen, connect and suggest giving options to each individual donor based on what they care about most. When responsive fundraisers listen first, they are able to communicate in a way that prioritizes the donor experience. They remain open to feedback, stay curious about the motivations and values of donors and seek new ways to evolve with donors. Once they've learned about the passions of each donor, responsive nonprofits aim to connect with every donor in a way that honors their needs and preferences. Responsive fundraisers consider donor interests, preferred communication channels, and their individual donor journey to ensure that each outreach happens at the exact right time, with the exact right message so that the donor feels deeply connected to the cause. Finally, responsive fundraising empowers nonprofits to make personalized generosity suggestions based on what they've learned from each donor. Gift asks are driven by donor passions and intentional timing rather than arbitrary nonprofit campaign deadlines. Responsive fundraisers also know that modern donors need to be treated as more than an ATM. They have so much to offer than money. Modern donors want to be close to the cause and leverage their social capital, expertise and time to increase impact. When responsive nonprofits suggest, they are providing an opportunity for the donor to join the cause in a way that matters most to them. As the cycle repeats, nonprofits start to see better donor relationships with each individual donor, increased generosity, and, most importantly, a greater impact on the causes they care most about. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they'll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving will give your nonprofit the best path forward.

Anbieter: buecher
Stand: 03.04.2020
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Viral Word-of-mouth and Email campaigns
49,00 € *
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With the explosion of SPAM mail and the proliferation of viral marketing campaigns, the factors affecting the rapid transmission of messages becomes more and more important. This research study focused on the impact of source characteristics and of providing consumers with additional motivations to act in propagating viral word-of-mouth. Ihe influence of strong ties and demographic and perceptual homophily are discussed in their role in encouraging people to view websites, forward e-mail messages, and try out new products. To complement these source characteristics, the presence of motivations to act such as offering discounts, providing entertainment value, and having a link to online communities was also explored.

Anbieter: Dodax
Stand: 03.04.2020
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