Angebote zu "Methodology" (8 Treffer)

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Lightfoot William: A Comparative Study of Resea...
53,29 € *
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Erscheinungsdatum: 08/2008, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: A Comparative Study of Research Methodology, Titelzusatz: A comparison of paper based surveys delivered via direct mail with web based surveys delivered via email using a sample population of engineers., Autor: Lightfoot William, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 136, Informationen: Paperback, Gewicht: 219 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 03.04.2020
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Retail marketing and new retail idea - Marks & ...
22,90 CHF *
zzgl. 3,50 CHF Versand

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Edinburgh Napier University (Napier University Edinburgh- Business School), course: Retail marketing, 23 entries in the bibliography, language: English, abstract: 1. Management Summary The retail market is changing rapidly from click to click (Price Waterhouse Cooper, 2008). and the 'online market is developing at an astounding rate' (Internet Advertising Bureau, 2008).For example the online advertising has overtaken direct mail with a market share of 11.8% (Internet Advertising Bureau, 2008). Many retailers are using innovative ideas to help them be distinct from their competitors and to meet the needs of consumers. For example an extreme sports store in Florida has its own surfing stimulator inside its shopping mall (Springwise, 2008). The retail sector is a highly dynamic market offering customers more choice and retailers are consistently competing in a highly competitive environment. M&S is market leader in the field of predominantly non-food middle market and a large company with more than 650 stores world wide. It is a challenge for M&S to meet the needs of customers as customers shopping habits are always changing. 'Customers often switch retailers as they become increasingly familiar with and bored with a retail store' (Babson, 2007) and there is consistently a desire for constant newness (Mintel Report, 2007). The result is a melting product life cycle and a high pressure on the retailer. M&S have to scan both the internal and external business environment to identify long and short term trends and develop a strategy with both aims and objectives to remain a successful high street retailer. This coursework is based on comprehensive primary and secondary market research which will allow the group to develop a greater understanding of the current market situation. The focus of this coursework is on the non-food clothes home market of Marks & Spencer, because, concerning Michael Porters' Diamond Model 'it suggests that the national home base of an organization plays an important role in shaping the extent to which it is likely to achieve advantage on a global scale' (Michael Porter, 1998). The objectives of this coursework are as follows; . To discuss the profile of the existing retailer . To recommend an effective methodology approach which can be taken by M&S to identify if our idea is feasible. . To demonstrate our new proposed idea is feasible for the retailer to undertake in terms of offering an additional and enjoyable service to consumers and to gain a competitive advantage.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Data mining and data based direct marketing act...
25,90 CHF *
zzgl. 3,50 CHF Versand

Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Växjö University (School of Management and Economics), course: International Business Environment, 40 entries in the bibliography, language: English, abstract: Widespread changes within business environments in recent years has demanded acquisitions of new tools that are more skilled to cope with new challenges and demands in business. Advances in computer technologies, higher accessibility of computer associated tools and decreased prices of general computer-related products are reasons enough for at least considerations about higher usage of new technologies. Particularly in direct marketing activities discussed technology is called Data Mining. Companies are faced with hosts of data collected in their data repositories. Of course, companies want to make use of their data and aim to discover interesting patterns of knowledge within their data repositories. Direct marketers which can be involved in catalogue marketing, telemarketing or widely known direct-mail marketing are intensive users of Data Mining Technologies. Because of that, the authors strive to do research concerning reasons for and advantages and disadvantages with using Data Mining as support for direct marketing activities. Chapter 1 deals with general information for the reader as support for delving into the topic. The included problem discussion finishes with the final problem formulation of this thesis. Chapter 2 is about the Methodology which includes considerations of Gummesson. The following theoretical part is divided into two major parts, Data Mining and Direct Marketing, which underpin the whole thesis. The authors want to inform the reader about important and sophisticated contents concerning both Data Mining and Direct Marketing. Without overloading the implementations about Data Mining and Direct Marketing, the authors conduct the reader to essential and detailed aspects of both fields for understanding the intentions. The empirical part contains a short introduction to each company within the thesis, and short summaries of the interviews conducted. In the following analysis part the authors have created a model to make the possible uses of Data Mining more understandable to the reader. Furthermore, this part contains an analysis of the interviews in relation to the topic at hand and the theories used. In the conclusions the authors answer their research question, namely; what are the main advantages and disadvantages of Data Mining as support to Direct Marketing activities? In the absolute end of the thesis the authors criticise their own work and give suggestions for further research within the topic.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Learning Conversations
19,90 CHF *
ggf. zzgl. Versand

The book examines personal learning myths which imprison learners, and shows how given support such myths can be overcome as they gain awareness and become engaged in developing their learning competence. The learner is encouraged to model their learning process and to act as their own scientist creating their own learning experiments and evaluating their progress by primarily generating their own feedback. The formulation of a clear purpose, strategy and tactics is crucial. As learning proceeds these are reviewed, refined and revised as an iterative process and only when the learning outcome meets the criteria arising out of this process is self organised-learning achieved. They learn to engage in Learning Conversations with themselves and others expanding their horizons of learning. The method the Learning Conversation is fully described and a Taxonomy of Conversational, Experiential and Behavioural Tools is introduced which augment its power. With practice the Learning Conversation, with its emphasis on process rather than product, becomes internalised as part oflearners' natural language for negotiating change in their capacity to learn. Rather than embarking on Course after Course they continue to learn from experience, on-the-job and in life. The Learning Conversation has no end and they continue to progress their skills, competence and creativity. The book introduces the Learning Coach, and the Learning Manager as new functions and shows how teachers, tutors, and therapists can reformulate their roles to encourage and support the self-organising process. Procedures such as; Personal Learning Contracts, Personal Learning Biographies, SOL Spreadsheets and Multi-dimensional Conversational Evaluations collect evidences of learning that can be reflected on and reviewed for learning effectiveness. These become the tools of the Learning Coach and their client learners as they engage in Learning Conversations. Gradually, learners are empowered to act independently exploring all possible resources for their learning in education, work and life. A SOL System for installing Learning Conversations within a whole department or organisation is also outlined, which requires the support of the Learning Manager. Examples indicate how this can be introduced in educational and commercial establishments. Individuals, teams and whole organisations become self-organised learning entities capable of taking on responsibility for their own learning. Evidences for the effectiveness ofthis radical approach includes; 'reading to learn', 'understanding command words in mathematics ', 'student learning of intellectually complex matter', 'officers learning complex sonar and air intercept control skills in the Ministry of Defence', 'managers supporting quality of service, cost-effectiveness and improved delivery of mail in the Parcel Force and the Royal Mail,' 'company executives improving their performance', 'marketing and production teams working together', and many more examples. The final chapter explores the possible futures for Self-Organised-Learning in our society. What might a Self-Organised Society achieve? Psychologists are best seen as tool-makers for SOL, teachers as Learning Coaches, and providers of an SOL System for groups and organisations as Learning Managers. SOL conveys a vision that we can all bootstrap ourselves securely and compassionately to an emergent future and how SOL and its Advanced Learning Technology (ALT) can be made available globally. Local SOL HUBS can be digitally managed by a SOL central HUB. SOL virtual friends create learning communities across nations to negotiate deep change in society. This will be the ultimate educational evolution or revolution and this book points to one way that this can be achieved. The methodology of the Learning Conversation can contribute to the philosophy of science as a conversational paradigm for human inquiry, and five essential axioms are postulated.

Anbieter: Orell Fuessli CH
Stand: 03.04.2020
Zum Angebot
Retail marketing and new retail idea - Marks & ...
14,40 € *
zzgl. 3,00 € Versand

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Edinburgh Napier University (Napier University Edinburgh- Business School), course: Retail marketing, 23 entries in the bibliography, language: English, abstract: 1. Management Summary The retail market is changing rapidly from click to click (Price Waterhouse Cooper, 2008). and the 'online market is developing at an astounding rate' (Internet Advertising Bureau, 2008).For example the online advertising has overtaken direct mail with a market share of 11.8% (Internet Advertising Bureau, 2008). Many retailers are using innovative ideas to help them be distinct from their competitors and to meet the needs of consumers. For example an extreme sports store in Florida has its own surfing stimulator inside its shopping mall (Springwise, 2008). The retail sector is a highly dynamic market offering customers more choice and retailers are consistently competing in a highly competitive environment. M&S is market leader in the field of predominantly non-food middle market and a large company with more than 650 stores world wide. It is a challenge for M&S to meet the needs of customers as customers shopping habits are always changing. 'Customers often switch retailers as they become increasingly familiar with and bored with a retail store' (Babson, 2007) and there is consistently a desire for constant newness (Mintel Report, 2007). The result is a melting product life cycle and a high pressure on the retailer. M&S have to scan both the internal and external business environment to identify long and short term trends and develop a strategy with both aims and objectives to remain a successful high street retailer. This coursework is based on comprehensive primary and secondary market research which will allow the group to develop a greater understanding of the current market situation. The focus of this coursework is on the non-food clothes home market of Marks & Spencer, because, concerning Michael Porters' Diamond Model 'it suggests that the national home base of an organization plays an important role in shaping the extent to which it is likely to achieve advantage on a global scale' (Michael Porter, 1998). The objectives of this coursework are as follows; . To discuss the profile of the existing retailer . To recommend an effective methodology approach which can be taken by M&S to identify if our idea is feasible. . To demonstrate our new proposed idea is feasible for the retailer to undertake in terms of offering an additional and enjoyable service to consumers and to gain a competitive advantage.

Anbieter: Thalia AT
Stand: 03.04.2020
Zum Angebot
Data mining and data based direct marketing act...
17,50 € *
zzgl. 3,00 € Versand

Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Växjö University (School of Management and Economics), course: International Business Environment, 40 entries in the bibliography, language: English, abstract: Widespread changes within business environments in recent years has demanded acquisitions of new tools that are more skilled to cope with new challenges and demands in business. Advances in computer technologies, higher accessibility of computer associated tools and decreased prices of general computer-related products are reasons enough for at least considerations about higher usage of new technologies. Particularly in direct marketing activities discussed technology is called Data Mining. Companies are faced with hosts of data collected in their data repositories. Of course, companies want to make use of their data and aim to discover interesting patterns of knowledge within their data repositories. Direct marketers which can be involved in catalogue marketing, telemarketing or widely known direct-mail marketing are intensive users of Data Mining Technologies. Because of that, the authors strive to do research concerning reasons for and advantages and disadvantages with using Data Mining as support for direct marketing activities. Chapter 1 deals with general information for the reader as support for delving into the topic. The included problem discussion finishes with the final problem formulation of this thesis. Chapter 2 is about the Methodology which includes considerations of Gummesson. The following theoretical part is divided into two major parts, Data Mining and Direct Marketing, which underpin the whole thesis. The authors want to inform the reader about important and sophisticated contents concerning both Data Mining and Direct Marketing. Without overloading the implementations about Data Mining and Direct Marketing, the authors conduct the reader to essential and detailed aspects of both fields for understanding the intentions. The empirical part contains a short introduction to each company within the thesis, and short summaries of the interviews conducted. In the following analysis part the authors have created a model to make the possible uses of Data Mining more understandable to the reader. Furthermore, this part contains an analysis of the interviews in relation to the topic at hand and the theories used. In the conclusions the authors answer their research question, namely; what are the main advantages and disadvantages of Data Mining as support to Direct Marketing activities? In the absolute end of the thesis the authors criticise their own work and give suggestions for further research within the topic.

Anbieter: Thalia AT
Stand: 03.04.2020
Zum Angebot
Learning Conversations
16,49 € *
ggf. zzgl. Versand

The book examines personal learning myths which imprison learners, and shows how given support such myths can be overcome as they gain awareness and become engaged in developing their learning competence. The learner is encouraged to model their learning process and to act as their own scientist creating their own learning experiments and evaluating their progress by primarily generating their own feedback. The formulation of a clear purpose, strategy and tactics is crucial. As learning proceeds these are reviewed, refined and revised as an iterative process and only when the learning outcome meets the criteria arising out of this process is self organised-learning achieved. They learn to engage in Learning Conversations with themselves and others expanding their horizons of learning. The method the Learning Conversation is fully described and a Taxonomy of Conversational, Experiential and Behavioural Tools is introduced which augment its power. With practice the Learning Conversation, with its emphasis on process rather than product, becomes internalised as part oflearners' natural language for negotiating change in their capacity to learn. Rather than embarking on Course after Course they continue to learn from experience, on-the-job and in life. The Learning Conversation has no end and they continue to progress their skills, competence and creativity. The book introduces the Learning Coach, and the Learning Manager as new functions and shows how teachers, tutors, and therapists can reformulate their roles to encourage and support the self-organising process. Procedures such as; Personal Learning Contracts, Personal Learning Biographies, SOL Spreadsheets and Multi-dimensional Conversational Evaluations collect evidences of learning that can be reflected on and reviewed for learning effectiveness. These become the tools of the Learning Coach and their client learners as they engage in Learning Conversations. Gradually, learners are empowered to act independently exploring all possible resources for their learning in education, work and life. A SOL System for installing Learning Conversations within a whole department or organisation is also outlined, which requires the support of the Learning Manager. Examples indicate how this can be introduced in educational and commercial establishments. Individuals, teams and whole organisations become self-organised learning entities capable of taking on responsibility for their own learning. Evidences for the effectiveness ofthis radical approach includes; 'reading to learn', 'understanding command words in mathematics ', 'student learning of intellectually complex matter', 'officers learning complex sonar and air intercept control skills in the Ministry of Defence', 'managers supporting quality of service, cost-effectiveness and improved delivery of mail in the Parcel Force and the Royal Mail,' 'company executives improving their performance', 'marketing and production teams working together', and many more examples. The final chapter explores the possible futures for Self-Organised-Learning in our society. What might a Self-Organised Society achieve? Psychologists are best seen as tool-makers for SOL, teachers as Learning Coaches, and providers of an SOL System for groups and organisations as Learning Managers. SOL conveys a vision that we can all bootstrap ourselves securely and compassionately to an emergent future and how SOL and its Advanced Learning Technology (ALT) can be made available globally. Local SOL HUBS can be digitally managed by a SOL central HUB. SOL virtual friends create learning communities across nations to negotiate deep change in society. This will be the ultimate educational evolution or revolution and this book points to one way that this can be achieved. The methodology of the Learning Conversation can contribute to the philosophy of science as a conversational paradigm for human inquiry, and five essential axioms are postulated.

Anbieter: Thalia AT
Stand: 03.04.2020
Zum Angebot