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7.5 Secrets to a Successful Blog , Hörbuch, Dig...
9,95 € *
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You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well. The gatekeeper in any blog's success is the title. Fail with that and nothing else matters. It is the same with any print advertising and direct mail marketing. The Niagara torrent of information unleashed by the Internet has changed the way we interact with information. People scan today, giving you 1.5 seconds (more on that later) to grab their attention before they are gone. Your title must immediately seduce them and make them want more. That is true not only with titles but with content as well. You must adjust your style, words, and layout to the new normal of reading to keep people after they open your blog or email. In this book you'll learn some surefire style and content methods to hold your readers. People have changed, and so must writers. Here is how to do it. How will this audio help you? You will learn: 63 powerful ways to craft a title people will want to open, read, like, and share 19 surprising mistakes in titles and pictures you must avoid Golden words in your title that boost readership How to design your blog's layout to satisfy readers' new normal expectations Proven lessons from advertising and direct mail research to grab readers and keep them What's inside: Analysis of 22 common words, phrases, and symbols, rated from one to five stars Analysis of types of promises made by your title Analysis of the power of odd vs. even numbers and the length of your title Analysis of 'hot words' used alone and in groups that bring in readers How to put these lessons into practice 1. Language: English. Narrator: Berkeley Pickell. Audio sample: http://samples.audible.de/bk/acx0/065346/bk_acx0_065346_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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Amazon FBA:  A Step-by-Step Guide on Creating Y...
9,95 € *
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Are you planning an online business that it doesn’t need any IT experience and skills to get started? Are you tired of your nine-to-five job? Would you like to spend more time with your family? Is generating money when you sleep what you are looking for? Then keep listening.…Amazon FBA is the right business for you!Here are some of the most important topics of the book:Introduction to Fulfillment by Amazon along with the advantages and disadvantages of the programIntroduction to A9 algorithm and systematic explanation about all the factors that impact the search results. We will have a brief discussion about 24 factors that influence A9 algorithms.Explanation about FBA fees and a section about the sign-up process of Amazon FBA. It also consists of sections talking about the prerequisites of the Amazon FBA process.Negotiation with Alibaba suppliers along with an e-mail templateA chapter discussing all the marketing techniques. There is also a section about social media networking.A separate section about keyword research and an exclusive section covering a PPC ad strategy. A brief section about shipping the products along with a near description to foreign shipping.Sections about finding profitable products, anti-counterfeiting, and roadmap to private-labeled products.Are you worried about how you will do it? Don’t be! This book is tailor-made for you!This is a complete package to master the Amazon FBA business. What are you waiting for?Scroll up and click the "Buy Now" button now! 1. Language: English. Narrator: Geoffrey Boyes. Audio sample: http://samples.audible.de/bk/acx0/186220/bk_acx0_186220_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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Permission Marketing
68,00 € *
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This book is a result of primary research about customers' Awareness, Perceptions, & Preferences in the six major cities of Gujarat state of India. Attempt has been made to get insight of level of customer awareness about permission marketing, and customers' perceptions and preferences about unwanted marketing communications, particularly, unwanted tele-calling, SMS, Spam, direct mail etc. Suggestions are made to help marketers in designing effective and anticipated marketing communication strategy.

Anbieter: Dodax
Stand: 19.09.2020
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Strategic Database Marketing
56,00 € *
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Use the latest digital technologies for lifelong customers and repeat sales"Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."-Ken Magill, Publisher, The Magill Report " Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program."-David Horwedel, eCRM Program Manager, Dell"Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment."-Vicki Updike, President, Miles Kimball Company" Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read."-Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International " Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand."-Angela Sanchez, Sr. Director of Marketing, Universal Music Group"Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it."-Kathryn Kiritsis, Director Online Marketing, Avis Budget Group"Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force ."-Steve Cobden, CMO, Thompson & Company of Tampa, Inc."I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application."-Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo!About the Book:Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:Lifetime value (LTV)Building profits with recency and frequencyThe off-e-mail sales multiplierCustomer and subscriber acquisitionMonetary (RFM) analysisExpanding retail store trafficCustomer segmentationAnalytics and modelingLoyalty marketingMeasuring the impact of social mediaTesting and control groupsBusiness-to-business database marketingAll quizzes, forms, strategies, charts

Anbieter: Dodax
Stand: 19.09.2020
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ISBN Web Marketing For Dummies, 2nd Edition Buc...
5,20 € *
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Boost your bottom line with your $25 Google AdWords credit - see insideThe Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!* Prepare your plan - set goals, define your market, know why people buy, and craft an online marketing plan* Draw them in - learn what makes an effective online storefront and what your site must offer to encourage shoppers* Direct mail, 21st Century style - use e-mail marketing effectively and spread the word via e-newsletters* Improve search engine rankings - optimize your site and search terms with best practices and online tools* Be a smart shopper - develop a pay-per-click and banner ad strategy that ensures you get your money's worth* Keep it legal - safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies* Tease 'em with technology - entice customers with video, blogs, Webinars, podcasts, or widgets on your site* Analyze - track site activity with Web analytics, interpret sales statistics, and determine where problems originateOpen the book and find:* Search engines where you can submit your site for free* Great ways to encourage visitors to come back* A glossary of terms you should know* Sites that help you research your market* Secrets for attracting attention and keeping visitors interested* Ten free ways to market your site* Ways to gain subscribers for your online newsletter* Tips for generating leads

Anbieter: Dodax
Stand: 19.09.2020
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Issues in Internet Law
273,00 CHF *
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The 10th edition of Issues In Internet Law: Society, Technology, and the Law has been updated for 2016 with the latest cases and trends in Internet Law. The new edition has an expanded glossary, and statute and case indexes, and a new chapter devoted to the NSA's spying on Internet users. Topics include: Privacy: Invasion of Privacy, Public Records, Workplace Privacy, Employer & ISP Monitoring, Data Collection, Data Retention, Data Breaches, the Right to be Forgotten; E-Mail & Chat Room Privacy, Web Site Privacy Policies, Behavioral Marketing, Flash Cookies, Device Fingerprinting, Privacy & Children, Metadata, Border Searches, FISA & the USA PATRIOT Act, the NSA, FISA Court, PRISM, XKeyscore; Free Speech Defamation, SLAPPs, Gripe Sites, Revenge Porn Sites, Mugshot Sites, Blogs & Vlogs, Obscenity & Pornography, Harassment & Hate Speech, Prior Restraint, Repression, Student Speech, CDA, Anonymous Speech, Commercial Speech, Expressive Conduct; Social Media: Misuse, Ownership, Coerced Access, the Courts; Cybercrimes: Spam, Phishing, Identity Theft, Spyware & Malware, Cyberstalking, Cyberbullying, Computer Trespass, Wardriving, Virtual Crime; Intellectual Property: Copyright, Trademark, Patent, Trade Secrets, Creative Commons, Linking, Framing, File-Sharing, Fair Use, Public Domain, Work-Made-For-Hire, DMCA, VARA, Domain Name Disputes, Keyword Advertising, America Invents Act; Business & the Internet: Internet Taxation, Internet Interstate Commerce, Web Contracts, e-Discovery, Corporate Securities, Crowdfunding, Reg A, Reg D; Also: Cloud Computing; Digital Currency; Right of Publicity; Web Accessibility; Net Neutrality; Online Reputation Management; Social Media Monitoring; Podcasts; Geofiltering; Digital Journalism; Hyper Local Web Sites, Digital Estate Planning; Sexting; E-Books and many more subjects. Concisely written and covering a broad range of topics, this is the most current book of its kind! Reviews: * 'Concise overview of Internet-related legal issues.' (Law Library Journal) * 'Although it deals with the complex legal issues surrounding the Internet, it is written in layman's terms and illustrated with 'ripped from the headlines' court cases.' (Amazon) * 'The concepts and issues are presented in a way that is sufficiently rigorous but very easy to read, making the book one I can recommend.' (Computing Reviews) * 'A valuable resource, well-researched and well presented.' * 'I want a copy on my bookshelf always within arm's reach.' * 'The anecdotal nature made it easy to understand the underlying legal concepts.' * 'It is imperative that schools adopt this book in a way which would help young students gain knowledge about the various issues involving the Internet.' (Indian Journal of Intellectual Property Law) * 'Issues in Internet Law: Society, Technology, and the Law will be a welcome addition in both academic and public law libraries... It should be acquired by libraries for its concise overview of Internet-related legal issues.' (Law Library Journal)

Anbieter: Orell Fuessli CH
Stand: 19.09.2020
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Issues in Internet Law
290,00 CHF *
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The 10th edition of Issues In Internet Law: Society, Technology, and the Law has been updated for 2016 with the latest cases and trends in Internet Law. The new edition has an expanded glossary, and statute and case indexes, and a full chapter devoted to the NSA's spying on Internet users. Topics include: Privacy: Invasion of Privacy, Public Records, Workplace Privacy, Employer & ISP Monitoring, Data Collection, Data Retention, Data Breaches, the Right to be Forgotten; E-Mail & Chat Room Privacy, Web Site Privacy Policies, Behavioral Marketing, Flash Cookies, Device Fingerprinting, Privacy & Children, Metadata, Border Searches, FISA & the USA PATRIOT Act, the NSA, FISA Court, PRISM, XKeyscore; Free Speech: Defamation, SLAPPs, Gripe Sites, Revenge Porn Sites, Mugshot Sites, Blogs & Vlogs, Obscenity & Pornography, Harassment & Hate Speech, Prior Restraint, Repression, Student Speech, CDA, Anonymous Speech, Commercial Speech, Expressive Conduct; Social Media: Dangers, Misuse, Ownership, Coerced Access, the Courts; Cybercrimes: Spam, Phishing, Identity Theft, Spyware & Malware, Cyberstalking, Cyberbullying, Computer Trespass, Wardriving, Virtual Crime; Intellectual Property: Copyright, Trademark, Patent, Trade Secrets, Creative Commons, Linking, Framing, File-Sharing, Fair Use, Public Domain, Work-Made-For-Hire, DMCA, VARA, Domain Name Disputes, Keyword Advertising, America Invents Act; Business & the Internet: Internet Taxation, Internet Interstate Commerce, Web Contracts, e-Discovery, Corporate Securities, Crowdfunding, Reg A, Reg D; Also: Cloud Computing; Digital Currency; Right of Publicity; Web Accessibility; Net Neutrality; Online Reputation Management; Social Media Monitoring; Podcasts; Geofiltering; Digital Journalism; Hyper Local Web Sites, Digital Estate Planning; Sexting; E-Books and many more subjects. Concisely written and covering a broad range of topics, this is the most current book of its kind! Reviews: * 'Concise overview of Internet-related legal issues.' (Law Library Journal) * 'Although it deals with the complex legal issues surrounding the Internet, it is written in layman's terms and illustrated with 'ripped from the headlines' court cases.' (Amazon) * 'The concepts and issues are presented in a way that is sufficiently rigorous but very easy to read, making the book one I can recommend.' (Computing Reviews) * 'A valuable resource, well-researched and well presented.' * 'I want a copy on my bookshelf always within arm's reach.' * 'The anecdotal nature made it easy to understand the underlying legal concepts.' * 'It is imperative that schools adopt this book in a way which would help young students gain knowledge about the various issues involving the Internet.' (Indian Journal of Intellectual Property Law) * 'Issues in Internet Law: Society, Technology, and the Law will be a welcome addition in both academic and public law libraries... It should be acquired by libraries for its concise overview of Internet-related legal issues.' (Law Library Journal)

Anbieter: Orell Fuessli CH
Stand: 19.09.2020
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Write Articles
5,50 CHF *
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There's are many ways of money to made using E-Mail marketing with properly prepared executions.

Anbieter: Orell Fuessli CH
Stand: 19.09.2020
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Working with People I Want to Punch in the Thro...
7,00 CHF *
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If you've ever toiled away in a cubicle or sat through the third meeting your boss scheduled to plan another meeting, then you can relate to this book. This is the third book in Jen Mann's New York Times best-selling People I Want to Punch in the Throat series and it will not disappoint! This is the book you'll want to accidentally on purpose leave on the desk of that blowhard in marketing. This is the book you'll just happen to drop next the microwave in the break room hoping that Jan in accounting reads it before she reheats last night's smelly leftovers for lunch. This is the book you'll mail anonymously to your micromanaging boss with certain passages highlighted. The Punch List: Company-wide happy hours. I barely want to work with you. I definitely don't want to have a beer with you. The Ivy Leaguers. You do know every sentence doesn't have to start with, 'When I was at Princeton…'? The martyrs. You get sick days-use one. Stop dragging your sniffling, snorting, coughing, sneezing ass to work and infecting the rest of us. You're not that important. Advance Praise for Working with People I Want to Punch in the Throat: 'I'm grateful to all of the people Jen Mann writes about in this book-the condescending managers, undermining editors, the plastic surgeon who helpfully offered free operations during a job interview, and the boss who fired her with a Post-It Note-because they made her into the rage-filled writer we all know and love.' - Jancee Dunn, author of How Not to Hate Your Husband After Kids 'I connected with Jen Mann's book more deeply than I'm comfortable with. It was brilliant and gross and hilarious and heartwarming and then hilarious again. I literally couldn't put it down. For what it's worth, the only book before this one that I read in one sitting without a break was Dances with Wolves. Don't judge me.' - James Breakwell (@XplodingUnicorn), author of Only Dead on the Inside: A Parent's Guide to the Zombie Apocalypse

Anbieter: Orell Fuessli CH
Stand: 19.09.2020
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