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Direct!: Sell More Using Superior Direct Mail M...
9,95 € *
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Fed up with poor results from your mail campaigns? Want more responses? Lost for a better direct mail marketing strategy? Need more revenue? You can do all. By making your direct mail marketing campaigns simply stunning. This book gives you the formula to make mail matter. In an age of 'digital everything', you need to ensure that 'old snail mail' works as people really do like getting real mail! This is the ultimate direct mail marketing book for even the smallest of businesses (but large corporations can benefit!) Revitalize your campaigns using great postal mail; create compelling, powerful messages that sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most. This is the first book in the 'Competitiveness Series' specifically crafted to create and sustain your new superior competitive performance. The series combines to give you your three 'pillars' - Advantage, Offer, and a remarkable Edge: 'The Triple Lock of Competitiveness™'. Why listen to Direct? Direct! helps you create & deploy enhanced mailing - crafting simple, effective, and engaging written comms that achieve better market engagement & revenue improvement. David James Hood wrote the important business books Competitive SME & The Marketing Manifesto and Direct! is the first in the new Competitiveness Series to help you rapidly revitalize your direct mail marketing and make it powerful and effective. Although this book works for email too, David focuses on improving the tried, tested, and trusted means to communicate: direct post. 1. Language: English. Narrator: Jim Raposa. Audio sample: http://samples.audible.de/bk/acx0/069513/bk_acx0_069513_sample.mp3. Digital audiobook in aax.

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Stand: 19.09.2020
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How to Market Through Direct Mail, Hörbuch, Dig...
9,95 € *
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Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish. As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit. This program covers issues like: Making direct mail work for you. The challenges of direct mail marketing. Timing: how and when to mail effectively. What a successful direct mail package contains. The right mailing list. Testing: the key to designing a powerful package. Writing effective direct mail copy. Graphics: the attention getter. Coding and measuring direct mail response. Promoting your newsletter. Your own mail order business. 1. Language: English. Narrator: Nido Qubein. Audio sample: http://samples.audible.de/bk/ntgl/000359/bk_ntgl_000359_sample.mp3. Digital audiobook in aax.

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Stand: 19.09.2020
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Online-Marketing- und Social-Media-Recht
39,99 € *
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Zahlreiche Beispiele und konkrete Fälle aus der PraxisOnline-Marketing-Maßnahmen rechtssicher umsetzenWann verletzen Sie Rechte anderer?Wie setzen Sie Ihre Rechte durch?Die häufigsten Fehler im Online- und Social Media MarketingChecklisten, Tipps, Mustertexte und Übersichten Online-Marketing bietet nicht nur viele Chancen im Web, sondern beinhaltet auch rechtliche Tücken, die häufig von Nicht-Juristen kaum voraussehbar sind.In diesem umfassenden und praktischen Handbuch werden alle Themen behandelt, die im Web zu rechtlichen Schwierigkeiten führen können, sei es, weil Sie unbewusst Rechte Dritter verletzen oder jemand anderes Ihre Rechte nicht beachtet.Schirmbacher behandelt detailliert die nach deutschem Recht relevanten Aspekte des Social-Media- und Online-Marketings. In jedem Kapitel werden vorhandene Fälle herangezogen, um die einzelnen Sachverhalte und Fragestellungen zu verdeutlichen und anhand aktueller Urteile verständlich zu machen. So erhalten Sie eine konkrete und realitätsnahe Vorstellung, welche Probleme auftreten können und wie diese von Richtern oder Behörden bewertet werden.Ein Kapitel zu Verträgen im Online-Marketing gibt Hinweise, wie Sie Ihre Verträge klug gestalten, so dass Diskussionen mit Ihrer Agentur oder Ihren Kunden gar nicht erst entstehen.Zahlreiche Checklisten, Beispiele, Mustertexte und Tipps helfen Ihnen, juristisch "sauber" zu bleiben und Fallstricke zu vermeiden, bevor es zu spät ist.Die Webseite zum Buch finden Sie unter: www.online-marketing-recht.deAus dem Inhalt:Website:Design, Impressum, Disclaimer, Domain, Nutzungsbedingungen, DatenschutzerklärungSocial Media Marketing:Facebook-Impressum, Gewinnspiele, Influencer-Marketing, User Generated Content, Social Media Guidelines, Like-Button, Social Media MonitoringContent Marketing und Content auf der Website:Texte, Fotos, Links und Frames, HaftungOnline-Shop:Widerrufsrecht, Informationspflichten, Check-out, Preisangaben, B2B, Gütesiegel, Bewertungen, Conversion-Optimierung, M-Commerce, Cross-Border-VertriebWebsite-Tracking:IP-Adressen, Cookies, Fingerprinting, Google Analytics, DatenschutzgrundverordnungWerbung auf anderen Websites:Werbemittel, AdBlocking, Targeting, Mobile MarketingSuchmaschinen-Werbung:SEO-Maßnahmen, Plattformsuche, Keyword Advertising, PreissuchmaschinenAffiliate-Marketing:Vertragskonstellationen, unerlaubte Methoden, HaftungsfragenE-Mail-Werbung:Newsletter, Einwilligung, Datenschutz, Empfehlungsmarketing, Marketing Automation, rechtssichere AdressgenerierungVerträge zwischen Dienstleistern und Kunden:Leistungsbeschreibung, Standardinhalte, SpezialregelungenDurchsetzung und Abwehr von Ansprüchen:Abmahnung, Unterlassungserklärung, KostenUmfangreiche RechtsprechungsdatenbankDiverse Mustertexte für die Praxis

Anbieter: buecher
Stand: 19.09.2020
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Online-Marketing- und Social-Media-Recht
41,20 € *
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Zahlreiche Beispiele und konkrete Fälle aus der PraxisOnline-Marketing-Maßnahmen rechtssicher umsetzenWann verletzen Sie Rechte anderer?Wie setzen Sie Ihre Rechte durch?Die häufigsten Fehler im Online- und Social Media MarketingChecklisten, Tipps, Mustertexte und Übersichten Online-Marketing bietet nicht nur viele Chancen im Web, sondern beinhaltet auch rechtliche Tücken, die häufig von Nicht-Juristen kaum voraussehbar sind.In diesem umfassenden und praktischen Handbuch werden alle Themen behandelt, die im Web zu rechtlichen Schwierigkeiten führen können, sei es, weil Sie unbewusst Rechte Dritter verletzen oder jemand anderes Ihre Rechte nicht beachtet.Schirmbacher behandelt detailliert die nach deutschem Recht relevanten Aspekte des Social-Media- und Online-Marketings. In jedem Kapitel werden vorhandene Fälle herangezogen, um die einzelnen Sachverhalte und Fragestellungen zu verdeutlichen und anhand aktueller Urteile verständlich zu machen. So erhalten Sie eine konkrete und realitätsnahe Vorstellung, welche Probleme auftreten können und wie diese von Richtern oder Behörden bewertet werden.Ein Kapitel zu Verträgen im Online-Marketing gibt Hinweise, wie Sie Ihre Verträge klug gestalten, so dass Diskussionen mit Ihrer Agentur oder Ihren Kunden gar nicht erst entstehen.Zahlreiche Checklisten, Beispiele, Mustertexte und Tipps helfen Ihnen, juristisch "sauber" zu bleiben und Fallstricke zu vermeiden, bevor es zu spät ist.Die Webseite zum Buch finden Sie unter: www.online-marketing-recht.deAus dem Inhalt:Website:Design, Impressum, Disclaimer, Domain, Nutzungsbedingungen, DatenschutzerklärungSocial Media Marketing:Facebook-Impressum, Gewinnspiele, Influencer-Marketing, User Generated Content, Social Media Guidelines, Like-Button, Social Media MonitoringContent Marketing und Content auf der Website:Texte, Fotos, Links und Frames, HaftungOnline-Shop:Widerrufsrecht, Informationspflichten, Check-out, Preisangaben, B2B, Gütesiegel, Bewertungen, Conversion-Optimierung, M-Commerce, Cross-Border-VertriebWebsite-Tracking:IP-Adressen, Cookies, Fingerprinting, Google Analytics, DatenschutzgrundverordnungWerbung auf anderen Websites:Werbemittel, AdBlocking, Targeting, Mobile MarketingSuchmaschinen-Werbung:SEO-Maßnahmen, Plattformsuche, Keyword Advertising, PreissuchmaschinenAffiliate-Marketing:Vertragskonstellationen, unerlaubte Methoden, HaftungsfragenE-Mail-Werbung:Newsletter, Einwilligung, Datenschutz, Empfehlungsmarketing, Marketing Automation, rechtssichere AdressgenerierungVerträge zwischen Dienstleistern und Kunden:Leistungsbeschreibung, Standardinhalte, SpezialregelungenDurchsetzung und Abwehr von Ansprüchen:Abmahnung, Unterlassungserklärung, KostenUmfangreiche RechtsprechungsdatenbankDiverse Mustertexte für die Praxis

Anbieter: buecher
Stand: 19.09.2020
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Marketing Your Startup: The Inc. Guide to Getti...
9,95 € *
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Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video - and rocketed to success Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cultlike fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire. 1. Language: English. Narrator: Julie Eickhoff. Audio sample: http://samples.audible.de/bk/adbl/032960/bk_adbl_032960_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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How to Write Copy That Sells (eBook, ePUB)
6,78 € *
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that's easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings - yours to "swipe" and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

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Stand: 19.09.2020
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How to Write Copy That Sells (eBook, ePUB)
6,78 € *
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that's easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings - yours to "swipe" and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Anbieter: buecher
Stand: 19.09.2020
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Email Marketing: 3 Manuscripts in 1: Easy and I...
9,95 € *
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Do you want to increase your business revenue? Would you like more word-of-mouth recommendations? How about increasing returns on your marketing dollar spending? If you answered yes for any of the above, keep reading.Far too many businesses spam their customers with unnecessary emails that just end in the trash, wasting a lot of time and money with very little to show in return!Customers hit “unsubscribe”, tune out your carefully-crafted messages, and start thinking of your business not as an ally or friend but as a nuisance! But what if there were another way? What if you could outshine your competition and shift the paradigm from annoying junk mail to consistent, high-quality content?With more than 200 billion emails sent every day, there’s no better way to communicate important information to your customers while simultaneously learning more about how to engage them.And with this Email Marketing bundle, it’s never been easier to implement easy and inexpensive marketing strategies that will have a huge impact on your business!You’ll discover:How to avoid the marketing pitfalls that wreck other businesses’ credibilityThe five simple steps you need to start email marketing as a championThe ingenious marketing tactic to help your business see incredible gains in no timeHow to become an authority and the power it will give you and your organizationThe four critical tips for improving your metrics (that the experts won’t tell you)The 21 simple tools you can use to increase trust and engagement with your email listEssential tips for making every email you send more effective, from welcome messages to keeping customers from hitting “unsubscribe"And much, much moreGet your business off to the right start using one of the most powerful marketing tools available online today.  No matter what level you’re at, you’ll be able to pick up 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/127566/bk_acx0_127566_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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7.5 Secrets to a Successful Blog , Hörbuch, Dig...
9,95 € *
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You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well. The gatekeeper in any blog's success is the title. Fail with that and nothing else matters. It is the same with any print advertising and direct mail marketing. The Niagara torrent of information unleashed by the Internet has changed the way we interact with information. People scan today, giving you 1.5 seconds (more on that later) to grab their attention before they are gone. Your title must immediately seduce them and make them want more. That is true not only with titles but with content as well. You must adjust your style, words, and layout to the new normal of reading to keep people after they open your blog or email. In this book you'll learn some surefire style and content methods to hold your readers. People have changed, and so must writers. Here is how to do it. How will this audio help you? You will learn: 63 powerful ways to craft a title people will want to open, read, like, and share 19 surprising mistakes in titles and pictures you must avoid Golden words in your title that boost readership How to design your blog's layout to satisfy readers' new normal expectations Proven lessons from advertising and direct mail research to grab readers and keep them What's inside: Analysis of 22 common words, phrases, and symbols, rated from one to five stars Analysis of types of promises made by your title Analysis of the power of odd vs. even numbers and the length of your title Analysis of 'hot words' used alone and in groups that bring in readers How to put these lessons into practice 1. Language: English. Narrator: Berkeley Pickell. Audio sample: http://samples.audible.de/bk/acx0/065346/bk_acx0_065346_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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