It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors' Marketing series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. As a marketer, properly utilizing the various mediums can be difficult when there are continuous changes that make it tough to determine what is effective, affordable, and appropriate for a particular audience. Many of the mediums can be used to achieve marketing goals, however, advertisers must become adept at being fluid and embracing the unknown. In this audiobook, a former advertising executive and marketing MBA will provide an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns, or instances that have been experienced or observed. You’ll learn about:Print, TV, and digital advertisingWord-of-mouth campaignsExperiential advertisingTips for direct mail advertisingAnd more!Consider this a crash course in marketing 101 for the 21st century! 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/130009/bk_acx0_130009_sample.mp3. Digital audiobook in aax.
Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video - and rocketed to success Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cultlike fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire. 1. Language: English. Narrator: Julie Eickhoff. Audio sample: http://samples.audible.de/bk/adbl/032960/bk_adbl_032960_sample.mp3. Digital audiobook in aax.
You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well. The gatekeeper in any blog's success is the title. Fail with that and nothing else matters. It is the same with any print advertising and direct mail marketing. The Niagara torrent of information unleashed by the Internet has changed the way we interact with information. People scan today, giving you 1.5 seconds (more on that later) to grab their attention before they are gone. Your title must immediately seduce them and make them want more. That is true not only with titles but with content as well. You must adjust your style, words, and layout to the new normal of reading to keep people after they open your blog or email. In this book you'll learn some surefire style and content methods to hold your readers. People have changed, and so must writers. Here is how to do it. How will this audio help you? You will learn: 63 powerful ways to craft a title people will want to open, read, like, and share 19 surprising mistakes in titles and pictures you must avoid Golden words in your title that boost readership How to design your blog's layout to satisfy readers' new normal expectations Proven lessons from advertising and direct mail research to grab readers and keep them What's inside: Analysis of 22 common words, phrases, and symbols, rated from one to five stars Analysis of types of promises made by your title Analysis of the power of odd vs. even numbers and the length of your title Analysis of 'hot words' used alone and in groups that bring in readers How to put these lessons into practice 1. Language: English. Narrator: Berkeley Pickell. Audio sample: http://samples.audible.de/bk/acx0/065346/bk_acx0_065346_sample.mp3. Digital audiobook in aax.
You may be wondering "What is a blog and why would I want one?" You aren't alone. Blogging is said to be one of the hottest Internet trends in the past few years. However, leave it to uber-Internet marketing guru Tom Antion to figure out a commercial use for what is essentially an online journal. He'll walk us through the ins and outs of this easy-to-use tool. If you've avoided starting an e-zine because of concern for the time commitment, come learn about blogging.You'll learn: What exactly a blog is Why blogs are better than e-zines How to start a blog with little, if any, money How to update them easily How to completely bypass the e-mail system, and spam filters, to get your message through How to add audio to your blog How to generate lots of money through your blog 1. Language: English. Narrator: Tom Antion. Audio sample: http://samples.audible.de/sp/spnn/000010/sp_spnn_000010_sample.mp3. Digital audiobook in aax.
A Harvard MBA shares her revolutionary program for using marketing tactics to find a husband after age 35. This is "Marriage 911"! For many single women over the age of 35, the rules for finding the right mate have changed. There are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program (simply referred to as "The Program") based on the marketing tactics she learned at Harvard Business School. These innovative tactics will empower any woman to find a husband quickly and efficiently - and not just any husband: a wonderful husband. In her bold, no-nonsense style, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the new world of online dating and how to avoid common pitfalls. Greenwald's 15 steps form an incredibly unique and effective plan for a woman who wants to jumpstart her dating life and enrich her portfolio of potential husbands. Learn the answers to the following questions: What are the unique dating issues for women after 35 and how do I handle them? What are the small decisions I make daily that have an impact on my chances of meeting men? What is the "Date/Sex Rule"? What is the one thing I should never say to a man on a first date? 1. Language: English. Narrator: Rachel Greenwald. Audio sample: http://samples.audible.de/bk/rand/000318/bk_rand_000318_sample.mp3. Digital audiobook in aax.
Whether you're a high flying business tycoon or an ambitious entrepreneur starting your first business venture, one thing is certain, in today's business world you need to have an influential and visual presence across the social media. This book collection will take you through the setting up and development of a blog, Pinterest, Facebook, Linkedin and Twitter accounts. For any type of business these social media platforms are essential for marketing and promoting through the Internet. No more mail shots for today's business entrepreneur. Use this book to 'dip in' every day and apply five minutes tweaking and building your social media empire. Learn how best to engage your customer base and reach out to millions of potential new customers. The Internet is like a living organism, constantly evolving and so business needs to evolve along with it. Social media is your window into a very competitive marketplace, master it and the world is yours, ignore it at your own peril. 1. Language: English. Narrator: Raya J. Thomason. Audio sample: http://samples.audible.de/bk/acx0/075669/bk_acx0_075669_sample.mp3. Digital audiobook in aax.
In How to Be a Rainmaker: Unexpected Rules for Business and Personal Success, best-selling author and renowned marketing consultant Jeffrey Fox reveals the myth-busting, convention-blasting strategies, techniques, and ideas used by today's most successful men and women across the job spectrum to grab customers, generate cash, and distinguish themselves as superstars in their fields. In these 12 information-packed sessions in How to Be a Rainmaker, you'll discover: How to burn your brand onto peoples' imaginations. 13 steps to leaving a compelling voice mail message. The "magic" time and place to hold a client meeting. Three things NOT to do when you're traveling on business. The message your marketing must always communicate. The disastrous response to a market slowdown that's also the most common. One thing you should always have in a headline. "Bad" words you should never use in advertising. The truth about the customer always being right. Remarkably easy ways for you to gain the critical edge. And so much more! Rainmakers are men and women who are out there every day getting it done: bettering their organizations and businesses, enjoying their jobs, moving up, making great money, and giving themselves and their families the life they always dreamed of. These rules are how they do it. Learn how to be a rainmaker, and you're guaranteed to make that critical leap from merely good to truly great and to reap all of the fantastic personal, professional, and financial rewards that go along with it! 1. Language: English. Narrator: Jeffrey Fox. Audio sample: http://samples.audible.de/bk/ntgl/000131/bk_ntgl_000131_sample.mp3. Digital audiobook in aax.
Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions. Bullets With Bite, by copywriting gourmet Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Learn how to: Turn raw ideas into delectable, bite-sized morsels Inject vivid personality into factual data Add intrigue, punch and oomph Create aching suspense and desire Dramatize anything straightforward Make reading an activity to savor Use 76 compositional techniques that make readers hungry to buy Select 14 ingredients that produce a high-class or low-class, formal or informal flavor Avoid poisonous content pitfalls Edit for a consistent and appropriate tone Trigger excitement, involvement and orders Along with every technique are one, two or three scrumptious examples. Listening to this audiobook is like visiting a dim sum establishment where more and more luscious looking treats keep wheeling by. You'll gorge yourself and emerge a far more capable writer. 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000564/bk_bigh_000564_sample.mp3. Digital audiobook in aax.
Written by a fundraiser for fundraisers. The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That’s in here, too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the listener through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The fol 1. Language: English. Narrator: Jeremy Haselwood. Audio sample: http://samples.audible.de/bk/acx0/163250/bk_acx0_163250_sample.mp3. Digital audiobook in aax.