Erscheinungsdatum: 20.01.2004, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Impact of Electronic Mail on Business Processes, Titelzusatz: And the Relevance of Proper English in This Context, Autor: Beer, Alexander, Verlag: Lang, Peter GmbH // Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Sprache: Englisch, Schlagworte: Kommunikationswissenschaft // Absatz // Marketing // Vermarktung // Vertrieb // Business // Management // Nationalökonomie // Volkswirtschaft // Volkswirtschaftslehre // Volkswirt // Englisch // Sprachwissenschaft // Linguistik // Marketing und Vertrieb // Literaturwissenschaft: 1900 bis 2000 // Schule und Lernen: Moderne Sprachen: Fremdsprachenerwerb, Rubrik: Sprachwissenschaft // Allg. u. vergl. Sprachwiss., Seiten: 256, Abbildungen: num. fig. and tables, Gewicht: 334 gr, Verkäufer: averdo
Do you want to increase your business revenue? Would you like more word-of-mouth recommendations? How about increasing returns on your marketing dollar spending? If you answered yes for any of the above, keep reading.Far too many businesses spam their customers with unnecessary emails that just end in the trash, wasting a lot of time and money with very little to show in return!Customers hit “unsubscribe”, tune out your carefully-crafted messages, and start thinking of your business not as an ally or friend but as a nuisance! But what if there were another way? What if you could outshine your competition and shift the paradigm from annoying junk mail to consistent, high-quality content?With more than 200 billion emails sent every day, there’s no better way to communicate important information to your customers while simultaneously learning more about how to engage them.And with this Email Marketing bundle, it’s never been easier to implement easy and inexpensive marketing strategies that will have a huge impact on your business!You’ll discover:How to avoid the marketing pitfalls that wreck other businesses’ credibilityThe five simple steps you need to start email marketing as a championThe ingenious marketing tactic to help your business see incredible gains in no timeHow to become an authority and the power it will give you and your organizationThe four critical tips for improving your metrics (that the experts won’t tell you)The 21 simple tools you can use to increase trust and engagement with your email listEssential tips for making every email you send more effective, from welcome messages to keeping customers from hitting “unsubscribe"And much, much moreGet your business off to the right start using one of the most powerful marketing tools available online today. No matter what level you’re at, you’ll be able to pick up 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/127566/bk_acx0_127566_sample.mp3. Digital audiobook in aax.
A Harvard MBA shares her revolutionary program for using marketing tactics to find a husband after age 35. This is "Marriage 911"! For many single women over the age of 35, the rules for finding the right mate have changed. There are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program (simply referred to as "The Program") based on the marketing tactics she learned at Harvard Business School. These innovative tactics will empower any woman to find a husband quickly and efficiently - and not just any husband: a wonderful husband. In her bold, no-nonsense style, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the new world of online dating and how to avoid common pitfalls. Greenwald's 15 steps form an incredibly unique and effective plan for a woman who wants to jumpstart her dating life and enrich her portfolio of potential husbands. Learn the answers to the following questions: What are the unique dating issues for women after 35 and how do I handle them? What are the small decisions I make daily that have an impact on my chances of meeting men? What is the "Date/Sex Rule"? What is the one thing I should never say to a man on a first date? 1. Language: English. Narrator: Rachel Greenwald. Audio sample: http://samples.audible.de/bk/rand/000318/bk_rand_000318_sample.mp3. Digital audiobook in aax.
Are you planning an online business that it doesn’t need any IT experience and skills to get started? Are you tired of your nine-to-five job? Would you like to spend more time with your family? Is generating money when you sleep what you are looking for? Then keep listening.…Amazon FBA is the right business for you!Here are some of the most important topics of the book:Introduction to Fulfillment by Amazon along with the advantages and disadvantages of the programIntroduction to A9 algorithm and systematic explanation about all the factors that impact the search results. We will have a brief discussion about 24 factors that influence A9 algorithms.Explanation about FBA fees and a section about the sign-up process of Amazon FBA. It also consists of sections talking about the prerequisites of the Amazon FBA process.Negotiation with Alibaba suppliers along with an e-mail templateA chapter discussing all the marketing techniques. There is also a section about social media networking.A separate section about keyword research and an exclusive section covering a PPC ad strategy. A brief section about shipping the products along with a near description to foreign shipping.Sections about finding profitable products, anti-counterfeiting, and roadmap to private-labeled products.Are you worried about how you will do it? Don’t be! This book is tailor-made for you!This is a complete package to master the Amazon FBA business. What are you waiting for?Scroll up and click the "Buy Now" button now! 1. Language: English. Narrator: Geoffrey Boyes. Audio sample: http://samples.audible.de/bk/acx0/186220/bk_acx0_186220_sample.mp3. Digital audiobook in aax.
With the explosion of SPAM mail and the proliferation of viral marketing campaigns, the factors affecting the rapid transmission of messages becomes more and more important. This research study focused on the impact of source characteristics and of providing consumers with additional motivations to act in propagating viral word-of-mouth. Ihe influence of strong ties and demographic and perceptual homophily are discussed in their role in encouraging people to view websites, forward e-mail messages, and try out new products. To complement these source characteristics, the presence of motivations to act such as offering discounts, providing entertainment value, and having a link to online communities was also explored.
Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, catalogs, CDs, pre-approved credit card applications, and other commercial merchandising materials delivered to both homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis
Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.
Use the latest digital technologies for lifelong customers and repeat sales"Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."-Ken Magill, Publisher, The Magill Report " Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program."-David Horwedel, eCRM Program Manager, Dell"Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment."-Vicki Updike, President, Miles Kimball Company" Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read."-Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International " Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand."-Angela Sanchez, Sr. Director of Marketing, Universal Music Group"Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it."-Kathryn Kiritsis, Director Online Marketing, Avis Budget Group"Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force ."-Steve Cobden, CMO, Thompson & Company of Tampa, Inc."I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application."-Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo!About the Book:Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities-and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:Lifetime value (LTV)Building profits with recency and frequencyThe off-e-mail sales multiplierCustomer and subscriber acquisitionMonetary (RFM) analysisExpanding retail store trafficCustomer segmentationAnalytics and modelingLoyalty marketingMeasuring the impact of social mediaTesting and control groupsBusiness-to-business database marketingAll quizzes, forms, strategies, charts
Project Report from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, , course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers' expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.