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Performance Marketing
56,53 € *
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Aus dem Inhalt:Teil I - Einführung: Meilensteine in der Entwicklung des Performance-MarketingTeil II - Performance-Marketing-Kanäle: Suchmaschinen-Optimierung.- Suchmaschinen-Werbung (SEA).- E-Mail-Marketing.- Display Advertising.- Affiliate-Marketing.- Social-Media-Advertising.- Influencer Marketing.- Teil III - Auswertung & Analyse: Web-Analyse (Web-Analytics).- TV-Tracking.- Teil IV - Spezialfälle: Mobile Marketing.- Amazon-Optimierung.- Preissuchmaschinen .- Teil V - Technologie: Data-Management-Plattform (DMP).- Adblocker.- Teil VI - Tipps & Tricks: Google AdWords vs. Facebook Ads.- In-House vs. Agenturen.- Betrug im Performance-Marketing.- Teil VII - Ausblick: Zukunft des Performance-MarketingsDieses Buch beschreibt leicht verständlich, welche Instrumente das Performance-Marketing bietet, wie sie erfolgreich eingesetzt und kontinuierlich optimiert werden können. Das Ergebnis ist ein vollständiger und praxisnaher Ratgeber für den erfolgreichen Start ins Performance-Marketing.Noch nie standen so viele Tools und Daten zur Verfügung, um dem Erfolg der eigenen Werbung auf die Spur zu kommen, Streuverluste zu vermeiden und passende Neukunden zu finden. Doch diese Vielzahl der Online-Marketing-Tools ist nicht nur ein Segen, neue Technologien bergen auch Risiken. Die Autoren bieten konkrete Hilfe: Sie schaffen einen Überblick über die wichtigsten Performance-Marketing-Instrumente und zeigen, worauf es beim Einsatz ankommt - bis hin zur Erkennung und Vermeidung von Betrugsversuchen.Die zweite Auflage ist vollständig überarbeitet mit Updates u.a. zum Datenschutz, Künstliche Intelligenz und technischen Neuerungen bei Google, Amazon & Co sowie neuen Kanälen wie z.B. Tik Tok.Gastbeiträge von und Interviews mit: Felix Beilharz (felixbeilharz.de)Marco Brenn (InBiz Online Marketing GmbH & Co. KG)Melina Hoischen (Kalilopii.de)Mario Jung (OMT.de)Markus Kellermann (xpose360)André Koegler (easy Marketing GmbH)Thore Ladicke (Facebook)Paul Niemeyer (Resolution Media)Marcus Pentzek (Searchmetrics)Martin Pichler (gutefrage.net GmbH)Christian Schmidt (Axel Springer Teaser Ad GmbH)Martin Sinner (Gründer idealo.de)Alexandra Streufert (Facebook) Professor Dr. Christian Stummeyer (Technische Hochschule Ingolstadt)Marcus Tandler (Ryte GmbH)Philipp Westermeyer (Online Marketing Rockstars)Markus Wigbels (easy Marketing GmbH)

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Stand: 19.09.2020
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Performance Marketing
54,99 € *
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Aus dem Inhalt:Teil I - Einführung: Meilensteine in der Entwicklung des Performance-MarketingTeil II - Performance-Marketing-Kanäle: Suchmaschinen-Optimierung.- Suchmaschinen-Werbung (SEA).- E-Mail-Marketing.- Display Advertising.- Affiliate-Marketing.- Social-Media-Advertising.- Influencer Marketing.- Teil III - Auswertung & Analyse: Web-Analyse (Web-Analytics).- TV-Tracking.- Teil IV - Spezialfälle: Mobile Marketing.- Amazon-Optimierung.- Preissuchmaschinen .- Teil V - Technologie: Data-Management-Plattform (DMP).- Adblocker.- Teil VI - Tipps & Tricks: Google AdWords vs. Facebook Ads.- In-House vs. Agenturen.- Betrug im Performance-Marketing.- Teil VII - Ausblick: Zukunft des Performance-MarketingsDieses Buch beschreibt leicht verständlich, welche Instrumente das Performance-Marketing bietet, wie sie erfolgreich eingesetzt und kontinuierlich optimiert werden können. Das Ergebnis ist ein vollständiger und praxisnaher Ratgeber für den erfolgreichen Start ins Performance-Marketing.Noch nie standen so viele Tools und Daten zur Verfügung, um dem Erfolg der eigenen Werbung auf die Spur zu kommen, Streuverluste zu vermeiden und passende Neukunden zu finden. Doch diese Vielzahl der Online-Marketing-Tools ist nicht nur ein Segen, neue Technologien bergen auch Risiken. Die Autoren bieten konkrete Hilfe: Sie schaffen einen Überblick über die wichtigsten Performance-Marketing-Instrumente und zeigen, worauf es beim Einsatz ankommt - bis hin zur Erkennung und Vermeidung von Betrugsversuchen.Die zweite Auflage ist vollständig überarbeitet mit Updates u.a. zum Datenschutz, Künstliche Intelligenz und technischen Neuerungen bei Google, Amazon & Co sowie neuen Kanälen wie z.B. Tik Tok.Gastbeiträge von und Interviews mit: Felix Beilharz (felixbeilharz.de)Marco Brenn (InBiz Online Marketing GmbH & Co. KG)Melina Hoischen (Kalilopii.de)Mario Jung (OMT.de)Markus Kellermann (xpose360)André Koegler (easy Marketing GmbH)Thore Ladicke (Facebook)Paul Niemeyer (Resolution Media)Marcus Pentzek (Searchmetrics)Martin Pichler (gutefrage.net GmbH)Christian Schmidt (Axel Springer Teaser Ad GmbH)Martin Sinner (Gründer idealo.de)Alexandra Streufert (Facebook) Professor Dr. Christian Stummeyer (Technische Hochschule Ingolstadt)Marcus Tandler (Ryte GmbH)Philipp Westermeyer (Online Marketing Rockstars)Markus Wigbels (easy Marketing GmbH)

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Stand: 19.09.2020
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List Building for Beginners , Hörbuch, Digital,...
9,95 € *
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Emails are replacing regular mail from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it is also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world. No doubt emails are being used to distribute newsletters, promotional mails, and other stuff. How then would you be able to round up email addresses to send that marketing mail you have? Here is where an opt-in list comes in. An opt-in list is a directory of email addresses you can send mail to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You would not want your readers to be mostly male if you are selling lipstick, right? A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target marketing. 1. Language: English. Narrator: Andrew Morantz. Audio sample: http://samples.audible.de/bk/acx0/056588/bk_acx0_056588_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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How to Write Copy That Sells (eBook, ePUB)
6,78 € *
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that's easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings - yours to "swipe" and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

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Stand: 19.09.2020
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How to Write Copy That Sells (eBook, ePUB)
6,78 € *
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that's easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings - yours to "swipe" and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

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Stand: 19.09.2020
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Email Marketing: 3 Manuscripts in 1: Easy and I...
9,95 € *
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Do you want to increase your business revenue? Would you like more word-of-mouth recommendations? How about increasing returns on your marketing dollar spending? If you answered yes for any of the above, keep reading.Far too many businesses spam their customers with unnecessary emails that just end in the trash, wasting a lot of time and money with very little to show in return!Customers hit “unsubscribe”, tune out your carefully-crafted messages, and start thinking of your business not as an ally or friend but as a nuisance! But what if there were another way? What if you could outshine your competition and shift the paradigm from annoying junk mail to consistent, high-quality content?With more than 200 billion emails sent every day, there’s no better way to communicate important information to your customers while simultaneously learning more about how to engage them.And with this Email Marketing bundle, it’s never been easier to implement easy and inexpensive marketing strategies that will have a huge impact on your business!You’ll discover:How to avoid the marketing pitfalls that wreck other businesses’ credibilityThe five simple steps you need to start email marketing as a championThe ingenious marketing tactic to help your business see incredible gains in no timeHow to become an authority and the power it will give you and your organizationThe four critical tips for improving your metrics (that the experts won’t tell you)The 21 simple tools you can use to increase trust and engagement with your email listEssential tips for making every email you send more effective, from welcome messages to keeping customers from hitting “unsubscribe"And much, much moreGet your business off to the right start using one of the most powerful marketing tools available online today.  No matter what level you’re at, you’ll be able to pick up 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/127566/bk_acx0_127566_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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How to Start a Blog to Promote Your Business, H...
9,95 € *
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You may be wondering "What is a blog and why would I want one?" You aren't alone. Blogging is said to be one of the hottest Internet trends in the past few years. However, leave it to uber-Internet marketing guru Tom Antion to figure out a commercial use for what is essentially an online journal. He'll walk us through the ins and outs of this easy-to-use tool. If you've avoided starting an e-zine because of concern for the time commitment, come learn about blogging.You'll learn: What exactly a blog is Why blogs are better than e-zines How to start a blog with little, if any, money How to update them easily How to completely bypass the e-mail system, and spam filters, to get your message through How to add audio to your blog How to generate lots of money through your blog 1. Language: English. Narrator: Tom Antion. Audio sample: http://samples.audible.de/sp/spnn/000010/sp_spnn_000010_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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How to Be a Rainmaker: Unexpected Rules for Bus...
9,95 € *
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In How to Be a Rainmaker: Unexpected Rules for Business and Personal Success, best-selling author and renowned marketing consultant Jeffrey Fox reveals the myth-busting, convention-blasting strategies, techniques, and ideas used by today's most successful men and women across the job spectrum to grab customers, generate cash, and distinguish themselves as superstars in their fields. In these 12 information-packed sessions in How to Be a Rainmaker, you'll discover: How to burn your brand onto peoples' imaginations. 13 steps to leaving a compelling voice mail message. The "magic" time and place to hold a client meeting. Three things NOT to do when you're traveling on business. The message your marketing must always communicate. The disastrous response to a market slowdown that's also the most common. One thing you should always have in a headline. "Bad" words you should never use in advertising. The truth about the customer always being right. Remarkably easy ways for you to gain the critical edge. And so much more! Rainmakers are men and women who are out there every day getting it done: bettering their organizations and businesses, enjoying their jobs, moving up, making great money, and giving themselves and their families the life they always dreamed of. These rules are how they do it. Learn how to be a rainmaker, and you're guaranteed to make that critical leap from merely good to truly great and to reap all of the fantastic personal, professional, and financial rewards that go along with it! 1. Language: English. Narrator: Jeffrey Fox. Audio sample: http://samples.audible.de/bk/ntgl/000131/bk_ntgl_000131_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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Effective Copywriting Strategy - for Money & Sa...
9,95 € *
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If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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