Erscheinungsdatum: 26.03.2001, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Building Your Direct Mail Program (the Excellence in Fund Raising Workbook Series), Autor: Lister, Gwyneth J. // Lister // Seiler Tl, Verlag: John Wiley & Sons, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // Direct, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 112, Informationen: Paperback, Gewicht: 296 gr, Verkäufer: averdo
Erscheinungsdatum: 21.11.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Direct-Mail-Couponing, Titelzusatz: Eine empirische Untersuchung der langfristigen Absatzwirkung, Auflage: 2014, Autor: Kaiser, Thomas, Verlag: Springer Fachmedien Wiesbaden // Springer Fachmedien Wiesbaden GmbH, Sprache: Deutsch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 320, Informationen: Paperback, Gewicht: 416 gr, Verkäufer: averdo
Erscheinungsdatum: 31.12.1987, Medium: Buch, Einband: Gebunden, Titel: The Publisher's Direct Mail Handbook, Autor: Bodian, Nat G. // Unknown, Verlag: Greenwood, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 284, Informationen: HC gerader Rücken kaschiert, Gewicht: 736 gr, Verkäufer: averdo
Erscheinungsdatum: 24.01.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Customer Relationship Management mit Direct-Mail-Aktionen, Autor: Bernhardt, Anika, Verlag: VDM Verlag Dr. Müller e.K., Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 104, Informationen: Paperback, Gewicht: 171 gr, Verkäufer: averdo
Erscheinungsdatum: 05.04.2016, Medium: Buch, Einband: Gebunden, Titel: Profi-Handbuch Fundraising, Titelzusatz: Direct Mail: Spenden erfolgreich akquirieren. Engagieren 2.0: Online-Fundraising für Non-Profit-Organisationen, Auflage: 3. Auflage von 2016 // 3. Auflage, Autor: Crole, Barbara // Crole-Rees Besson, Nina, Verlag: Walhalla und Praetoria, Sprache: Deutsch, Schlagworte: Fundraising // Business // Management // Absatz // Marketing // Vermarktung // Gemeinnützigkeit // Unternehmensorganisation // Marketing und Vertrieb // Gemeinnützige Organisationen // non-profit, Rubrik: Wirtschaft // Sonstiges, Seiten: 190, Gewicht: 282 gr, Verkäufer: averdo
Fed up with poor results from your mail campaigns? Want more responses? Lost for a better direct mail marketing strategy? Need more revenue? You can do all. By making your direct mail marketing campaigns simply stunning. This book gives you the formula to make mail matter. In an age of 'digital everything', you need to ensure that 'old snail mail' works as people really do like getting real mail! This is the ultimate direct mail marketing book for even the smallest of businesses (but large corporations can benefit!) Revitalize your campaigns using great postal mail; create compelling, powerful messages that sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most. This is the first book in the 'Competitiveness Series' specifically crafted to create and sustain your new superior competitive performance. The series combines to give you your three 'pillars' - Advantage, Offer, and a remarkable Edge: 'The Triple Lock of Competitiveness™'. Why listen to Direct? Direct! helps you create & deploy enhanced mailing - crafting simple, effective, and engaging written comms that achieve better market engagement & revenue improvement. David James Hood wrote the important business books Competitive SME & The Marketing Manifesto and Direct! is the first in the new Competitiveness Series to help you rapidly revitalize your direct mail marketing and make it powerful and effective. Although this book works for email too, David focuses on improving the tried, tested, and trusted means to communicate: direct post. 1. Language: English. Narrator: Jim Raposa. Audio sample: http://samples.audible.de/bk/acx0/069513/bk_acx0_069513_sample.mp3. Digital audiobook in aax.
Perhaps you've had good results with an e-marketing campaign, but you want to reach people in a less-temporary manner or reach people for whom you don't have e-mail addresses. It's time to consider using a high-payoff method: snail-mail direct marketing. When you learn the nuances of this proven process, you'll get much better results than an e-mail-only campaign for many products/services. Over the past two years, Stephen has shifted his business from being a "consultant who speaks" to being CEO of a company with seven different specific revenue streams. In order to promote their growing revenue streams, Stephen and his son, Jason, launched an agressive electronic marketing program using their Web site and electronic newsletters. Yet they recognized they were missing a great opportunity in their 3,500-member mailing list. They went back to using direct mail and doubled their teleseminar registrations. They also use direct mail to sell speaking engagements, public seminars, and consulting engagements. Don't miss this opportunity to increase your income. Join Stephen and Jason Tweed for this interactive discussion of how to use direct mail in coordination with other marketing techniques to grow your business and raise your revenue. 1. Language: English. Narrator: Stephen Tweed. Audio sample: http://samples.audible.de/sp/spnn/000025/sp_spnn_000025_sample.mp3. Digital audiobook in aax.
Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish. As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit. This program covers issues like: Making direct mail work for you. The challenges of direct mail marketing. Timing: how and when to mail effectively. What a successful direct mail package contains. The right mailing list. Testing: the key to designing a powerful package. Writing effective direct mail copy. Graphics: the attention getter. Coding and measuring direct mail response. Promoting your newsletter. Your own mail order business. 1. Language: English. Narrator: Nido Qubein. Audio sample: http://samples.audible.de/bk/ntgl/000359/bk_ntgl_000359_sample.mp3. Digital audiobook in aax.