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Guideline to increase efficiency of E-Mail comm...
21,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: The usage of E-Mails as a rather new means of communication has increased steadily since its inception in 1971. Whether for private or business matters, the increasing im-portance and coherently high amount of E-Mail communication can be problematic: Important information gets lost in too much communication. Especially for project management, due to limited time and resources as well as having the right information at the right time shared with the right persons, it has become vital to use E-Mails efficiently. Therefore the inherent question is, what efficient E-Mail communication is and how it can be increased in project management? Most of the recent literature about project management does not provide an integrated guide considering communicational aspects in project management and classic commu-nication theories. Furthermore none of the project management literature is focusing on e-mail communication in particular. This paper has the objective to provide a guideline to increase efficiency of E-Mail communication in projects by integrating communicational aspects of the project man-agement theory and of the general communications theory. The objective is therefore not to create a handbook for a universally applicable E-Mail. Due to the length restrictions of this paper intercultural influences are not considered. To allow a better understanding of the guideline it is necessary to reach a common un-derstanding of the theories underlying. Therefore the paper is separated into a theoreti-cal and a practical part: The objective of the theoretical part is to create a common understanding of the theories used for the creation of the guideline: As two different areas of theory are used, the theoretical part is carried out in two parts as well: The first one explains the 'communi-cation square' by Schulz von Thun. The communication model by Schulz von Thun delivers an explanation on how different layers of communication generally influence the communication itself. The second one is a consolidation of selected literature on project management: The project management theories provide a framework for communication within pro-jects with special regard to the objectives and key aspects of communication in projects. The objective of the practical part is to conclude both theories into an integrated guide-line: The claim of this guideline is to create an understanding of how the different elements of an E-Mail can affect its efficiency.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Deja New Marketing: Increase Sales with Social ...
32,90 CHF *
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Déjà Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the 'new normal.' New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: . Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. . E-mail marketing letters are often considered SPAM and don't even get opened. . Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. . Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. . Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need 'Déjà NEW Marketing.' John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as 'Professor JJ,' Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of 'First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing.' His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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The Copywriter's Toolkit
81,90 CHF *
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level. * Introduces essential conceptual strategies and key writing techniques for result-driven copy * Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing * Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration * Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more * Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies * Includes supplementary website an instructor's manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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E-Mail Marketing For Dummies
39,90 CHF *
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Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you're an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. * Helps you map out an e-mail marketing strategy with reachable objectives * Simplifies the process of list-building, message-creation, and results-tracking * Offers legal guidance, so you stay compliant with anti-spam laws * Shows you how to deliver your message and incorporate social media * Explains how to track and interpret results * Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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MailChimp pour les débutants : Le Guide du mark...
2,90 CHF *
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En tant qu'auteur independant, vous avez peut-etre entendu parler des newsletters et songe a en creer une. Mais comment s'y prendre ? De nos jours, il existe enormement de possibilites - AWeber, Constant Contact, iContact, Vertical Response et tant d'autres - mais l'une des plus populaires est MailChimp.Si vous avez deja pense a essayer MailChimp mais ne saviez pas vraiment par ou commencer, ce livre est pour vous. Suivez de simples instructions etape par etape qui vont vous aider a facilement envoyer votre premiere campagne et a entrer en contact avec vos fans.Dans ce court guide concu pour ceux qui debutent avec MailChimp, vous decouvrirez :- comment creer un compte ainsi que votre premiere liste ;- comment creer differents types de formulaires d'inscription ;- comment creer votre premiere campagne ;- comment analyser les statistiques ;- des idees pour creer votre mailing list (specifiques a l'auto-edition) ;- des conseils generaux et les choses a faire/ne pas faire lors de la creation de vos campagnes ;- les possibilites offertes par les plugins Wordpress, les applications mobiles, les formulaires pour tablettes et pour Facebook.Le marketing par e-mail n'est ni difficile ni onereux, alors detendez-vous et commencons a vous ouvrir a de nouvelles competences.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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E-Mail Marketing For Dummies
20,00 CHF *
ggf. zzgl. Versand

Updated to reflect the hottest new trends, technologies, andstrategies! Much has happened in e-mail marketing since the first edition ofthis book appeared in 2007. With the dramatic rise of social mediaand mobile devices, there are more ways than ever to targetcampaigns and maximize your e-mail marketing dollars. The newedition of this helpful book is full of practical advice, whetheryou?re an enterprise-level marketer using a third-party e-mailmarketing company or small business owner handling everythingyourself. * Helps you map out an e-mail marketing strategy with reachableobjectives * Simplifies the process of list-building, message-creation, andresults-tracking * Offers legal guidance, so you stay compliant with anti-spamlaws * Shows you how to deliver your message and incorporate socialmedia * Explains how to track and interpret results * Includes the top ten things you should not put in yourmessages, and much more Get more out of your e-mail marketing campaigns with thiseasy-to-follow guide.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
E-Mail Marketing For Dummies
20,00 CHF *
ggf. zzgl. Versand

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
The Copywriter's Toolkit
38,00 CHF *
ggf. zzgl. Versand

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
Guideline to increase efficiency of E-Mail comm...
11,30 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: The usage of E-Mails as a rather new means of communication has increased steadily since its inception in 1971. Whether for private or business matters, the increasing im-portance and coherently high amount of E-Mail communication can be problematic: Important information gets lost in too much communication. Especially for project management, due to limited time and resources as well as having the right information at the right time shared with the right persons, it has become vital to use E-Mails efficiently. Therefore the inherent question is, what efficient E-Mail communication is and how it can be increased in project management? Most of the recent literature about project management does not provide an integrated guide considering communicational aspects in project management and classic commu-nication theories. Furthermore none of the project management literature is focusing on e-mail communication in particular. This paper has the objective to provide a guideline to increase efficiency of E-Mail communication in projects by integrating communicational aspects of the project man-agement theory and of the general communications theory. The objective is therefore not to create a handbook for a universally applicable E-Mail. Due to the length restrictions of this paper intercultural influences are not considered. To allow a better understanding of the guideline it is necessary to reach a common un-derstanding of the theories underlying. Therefore the paper is separated into a theoreti-cal and a practical part: The objective of the theoretical part is to create a common understanding of the theories used for the creation of the guideline: As two different areas of theory are used, the theoretical part is carried out in two parts as well: The first one explains the 'communi-cation square' by Schulz von Thun. The communication model by Schulz von Thun delivers an explanation on how different layers of communication generally influence the communication itself. The second one is a consolidation of selected literature on project management: The project management theories provide a framework for communication within pro-jects with special regard to the objectives and key aspects of communication in projects. The objective of the practical part is to conclude both theories into an integrated guide-line: The claim of this guideline is to create an understanding of how the different elements of an E-Mail can affect its efficiency.

Anbieter: Thalia AT
Stand: 09.08.2020
Zum Angebot