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The Copywriter's Handbook, Third Edition: A Ste...
9,95 € *
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened  This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. 1. Language: English. Narrator: Barry Abrams. Audio sample: http://samples.audible.de/bk/tant/014201/bk_tant_014201_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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The Complete Guide to Copywriting , Hörbuch, Di...
9,95 € *
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This copywriting book contains all the essential elements that must exist in an effective sales letter to pull money or get the call to action you want from prospects. This could be to subscribe to your list, share your content or even buy it now!This book is aimed at starting copywriting students and business owners who want better results through effective copywriting skills and best practices. Especially now that a lot of marketing is going on in social media, email, our websites - writing effective copy is a must to prosper!This is a book for anyone writing or approving copy: copywriters, account managers, creative directors, freelance writers, and advertising managers. Even entrepreneurs and managers of the brand. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.Sneak peak from the book:Writing Persuasive ContentHow to Spot Good Copy vs Bad CopyWebsite Product CopywritingLanding Page CopywritingEmail MarketingCrafting Effective Email Marketing CopySales Page CopywritingUnderstanding Your ProspectsHeadline EssentialsTypes of HeadlinesSubheadings/Sub-HeadlineCopywriting Mistakes to AvoidHow to Become a Well-Paid CopywriterAnd much more...Take action right away to write better content. Improve your copywriting skills so you can maximize your conversions by downloading this book. 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/168351/bk_acx0_168351_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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Bullets With Bite: Learn to Create Mouthwaterin...
9,95 € *
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Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions. Bullets With Bite, by copywriting gourmet Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Learn how to: Turn raw ideas into delectable, bite-sized morsels Inject vivid personality into factual data Add intrigue, punch and oomph Create aching suspense and desire Dramatize anything straightforward Make reading an activity to savor Use 76 compositional techniques that make readers hungry to buy Select 14 ingredients that produce a high-class or low-class, formal or informal flavor Avoid poisonous content pitfalls Edit for a consistent and appropriate tone Trigger excitement, involvement and orders Along with every technique are one, two or three scrumptious examples. Listening to this audiobook is like visiting a dim sum establishment where more and more luscious looking treats keep wheeling by. You'll gorge yourself and emerge a far more capable writer. 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000564/bk_bigh_000564_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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Direct!: Sell More Using Superior Direct Mail M...
9,95 € *
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Fed up with poor results from your mail campaigns? Want more responses? Lost for a better direct mail marketing strategy? Need more revenue? You can do all. By making your direct mail marketing campaigns simply stunning. This book gives you the formula to make mail matter. In an age of 'digital everything', you need to ensure that 'old snail mail' works as people really do like getting real mail! This is the ultimate direct mail marketing book for even the smallest of businesses (but large corporations can benefit!) Revitalize your campaigns using great postal mail; create compelling, powerful messages that sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most. This is the first book in the 'Competitiveness Series' specifically crafted to create and sustain your new superior competitive performance. The series combines to give you your three 'pillars' - Advantage, Offer, and a remarkable Edge: 'The Triple Lock of Competitiveness™'. Why listen to Direct? Direct! helps you create & deploy enhanced mailing - crafting simple, effective, and engaging written comms that achieve better market engagement & revenue improvement. David James Hood wrote the important business books Competitive SME & The Marketing Manifesto and Direct! is the first in the new Competitiveness Series to help you rapidly revitalize your direct mail marketing and make it powerful and effective. Although this book works for email too, David focuses on improving the tried, tested, and trusted means to communicate: direct post. 1. Language: English. Narrator: Jim Raposa. Audio sample: http://samples.audible.de/bk/acx0/069513/bk_acx0_069513_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.08.2020
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The Copywriter's Toolkit
81,90 CHF *
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level. * Introduces essential conceptual strategies and key writing techniques for result-driven copy * Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing * Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration * Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more * Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies * Includes supplementary website an instructor's manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Web Copy That Sells
21,90 CHF *
zzgl. 3,50 CHF Versand

Proven, practical, and now thoroughly updated for the age of social networking, Web Copy That Sells shows how to quickly turn lackluster sites into 'perpetual money machines,' streamline key messages down to irresistible 'cyber bites,' and ensure that web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Issues in Internet Law
273,00 CHF *
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The 10th edition of Issues In Internet Law: Society, Technology, and the Law has been updated for 2016 with the latest cases and trends in Internet Law. The new edition has an expanded glossary, and statute and case indexes, and a new chapter devoted to the NSA's spying on Internet users. Topics include: Privacy: Invasion of Privacy, Public Records, Workplace Privacy, Employer & ISP Monitoring, Data Collection, Data Retention, Data Breaches, the Right to be Forgotten; E-Mail & Chat Room Privacy, Web Site Privacy Policies, Behavioral Marketing, Flash Cookies, Device Fingerprinting, Privacy & Children, Metadata, Border Searches, FISA & the USA PATRIOT Act, the NSA, FISA Court, PRISM, XKeyscore; Free Speech Defamation, SLAPPs, Gripe Sites, Revenge Porn Sites, Mugshot Sites, Blogs & Vlogs, Obscenity & Pornography, Harassment & Hate Speech, Prior Restraint, Repression, Student Speech, CDA, Anonymous Speech, Commercial Speech, Expressive Conduct; Social Media: Misuse, Ownership, Coerced Access, the Courts; Cybercrimes: Spam, Phishing, Identity Theft, Spyware & Malware, Cyberstalking, Cyberbullying, Computer Trespass, Wardriving, Virtual Crime; Intellectual Property: Copyright, Trademark, Patent, Trade Secrets, Creative Commons, Linking, Framing, File-Sharing, Fair Use, Public Domain, Work-Made-For-Hire, DMCA, VARA, Domain Name Disputes, Keyword Advertising, America Invents Act; Business & the Internet: Internet Taxation, Internet Interstate Commerce, Web Contracts, e-Discovery, Corporate Securities, Crowdfunding, Reg A, Reg D; Also: Cloud Computing; Digital Currency; Right of Publicity; Web Accessibility; Net Neutrality; Online Reputation Management; Social Media Monitoring; Podcasts; Geofiltering; Digital Journalism; Hyper Local Web Sites, Digital Estate Planning; Sexting; E-Books and many more subjects. Concisely written and covering a broad range of topics, this is the most current book of its kind! Reviews: * 'Concise overview of Internet-related legal issues.' (Law Library Journal) * 'Although it deals with the complex legal issues surrounding the Internet, it is written in layman's terms and illustrated with 'ripped from the headlines' court cases.' (Amazon) * 'The concepts and issues are presented in a way that is sufficiently rigorous but very easy to read, making the book one I can recommend.' (Computing Reviews) * 'A valuable resource, well-researched and well presented.' * 'I want a copy on my bookshelf always within arm's reach.' * 'The anecdotal nature made it easy to understand the underlying legal concepts.' * 'It is imperative that schools adopt this book in a way which would help young students gain knowledge about the various issues involving the Internet.' (Indian Journal of Intellectual Property Law) * 'Issues in Internet Law: Society, Technology, and the Law will be a welcome addition in both academic and public law libraries... It should be acquired by libraries for its concise overview of Internet-related legal issues.' (Law Library Journal)

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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The Copywriter's Handbook
32,90 CHF *
ggf. zzgl. Versand

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are- eight headlines that work--and how to use them- eleven ways to make your copy more readable- fifteen ways to open a sales letter- the nine characteristics of successful print ads- how to build a successful freelance copywriting practice- fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, 'The Copywriter's Handbook' remains the ultimate guide for people who write or work with copy. 'I don't know a single copywriter whose work would not be improved by reading this book.' --David Ogilvy

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
Issues in Internet Law
290,00 CHF *
ggf. zzgl. Versand

The 10th edition of Issues In Internet Law: Society, Technology, and the Law has been updated for 2016 with the latest cases and trends in Internet Law. The new edition has an expanded glossary, and statute and case indexes, and a full chapter devoted to the NSA's spying on Internet users. Topics include: Privacy: Invasion of Privacy, Public Records, Workplace Privacy, Employer & ISP Monitoring, Data Collection, Data Retention, Data Breaches, the Right to be Forgotten; E-Mail & Chat Room Privacy, Web Site Privacy Policies, Behavioral Marketing, Flash Cookies, Device Fingerprinting, Privacy & Children, Metadata, Border Searches, FISA & the USA PATRIOT Act, the NSA, FISA Court, PRISM, XKeyscore; Free Speech: Defamation, SLAPPs, Gripe Sites, Revenge Porn Sites, Mugshot Sites, Blogs & Vlogs, Obscenity & Pornography, Harassment & Hate Speech, Prior Restraint, Repression, Student Speech, CDA, Anonymous Speech, Commercial Speech, Expressive Conduct; Social Media: Dangers, Misuse, Ownership, Coerced Access, the Courts; Cybercrimes: Spam, Phishing, Identity Theft, Spyware & Malware, Cyberstalking, Cyberbullying, Computer Trespass, Wardriving, Virtual Crime; Intellectual Property: Copyright, Trademark, Patent, Trade Secrets, Creative Commons, Linking, Framing, File-Sharing, Fair Use, Public Domain, Work-Made-For-Hire, DMCA, VARA, Domain Name Disputes, Keyword Advertising, America Invents Act; Business & the Internet: Internet Taxation, Internet Interstate Commerce, Web Contracts, e-Discovery, Corporate Securities, Crowdfunding, Reg A, Reg D; Also: Cloud Computing; Digital Currency; Right of Publicity; Web Accessibility; Net Neutrality; Online Reputation Management; Social Media Monitoring; Podcasts; Geofiltering; Digital Journalism; Hyper Local Web Sites, Digital Estate Planning; Sexting; E-Books and many more subjects. Concisely written and covering a broad range of topics, this is the most current book of its kind! Reviews: * 'Concise overview of Internet-related legal issues.' (Law Library Journal) * 'Although it deals with the complex legal issues surrounding the Internet, it is written in layman's terms and illustrated with 'ripped from the headlines' court cases.' (Amazon) * 'The concepts and issues are presented in a way that is sufficiently rigorous but very easy to read, making the book one I can recommend.' (Computing Reviews) * 'A valuable resource, well-researched and well presented.' * 'I want a copy on my bookshelf always within arm's reach.' * 'The anecdotal nature made it easy to understand the underlying legal concepts.' * 'It is imperative that schools adopt this book in a way which would help young students gain knowledge about the various issues involving the Internet.' (Indian Journal of Intellectual Property Law) * 'Issues in Internet Law: Society, Technology, and the Law will be a welcome addition in both academic and public law libraries... It should be acquired by libraries for its concise overview of Internet-related legal issues.' (Law Library Journal)

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot